Breaking News

Photo News

September 4, 2008

Zirh’s ESPY Suite: A Hot Spot for Athletes, Actors


Zirh Holdings’s annual ESPY suite at the Standard Hotel in downtown Los Angeles was a hot spot for top athletes and actors attending the Espys, which recognizes major sport achievements, performers and performances of the past year.  At the suite,  Zirh provided guests with a variety of pampering services including mini-facials and massages by trained masseuses and estheticians, chilled champagne and strawberries. In addition, athletes and celebrities received a complimentary Zirh gift bag. The company’s new Zirh Platinum Drenched moisturizer was also part of the ESPY gift bag.
   
Who stopped by the suite? Kevin Everett (left) of Buffalo Bills, who
overcame paralysis and won the Espy’s Jimmy V award for Perseverance, and Helio Castroneves (right), the Indy 500 Race Car Driver who also raced to fame on TV’s “Dancing With The Stars.”    
    
Also making appearances were Ray Allen of the NBA Champion Boston Celtics, David Tyree and Amani Toomer of the New York Giants, soccer stars Freddy Adu and Martel Vasquez, skier Bodie Miller, Greg Reynolds of the Colorado Rockies and actor Usman Sharif, among many others.
   
“Each year, the ESPYs seem to grow in stature and prominence. It is a great opportunity for our company to get the Zirh brand into the hands of high-profile professional athletes and to further build the brand and
 
relationships within that community,” said Brian Robinson, president,
Zirh Holdings LLC.

More info: www.zirh.com

 

Related End-User Markets:

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.