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A New Scent from Specialty Store Retailer

September 11, 2008

Retailer Maurices, part of Dressbarn, Inc., has introduced its first perfume. Sass-itude features luscious green apple and tropical fruits paired with raspberry and warm vanilla. According to Lisa Rhodes, executive vice president and chief merchandising officer at Maurices, the Sass-itude was inspired by its customers—small town, but still fashion-conscious consumers with a 20-something attitude. Maurices operates more than 650 specialty stores in 43 states. More info: www.maurices.com
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