09.11.08
Retailer Maurices, part of Dressbarn, Inc., has introduced its first perfume. Sass-itude features luscious green apple and tropical fruits paired with raspberry and warm vanilla. According to Lisa Rhodes, executive vice president and chief merchandising officer at Maurices, the Sass-itude was inspired by its customers—small town, but still fashion-conscious consumers with a 20-something attitude. Maurices operates more than 650 specialty stores in 43 states. More info: www.maurices.com