Coty Launches New Scent
Published September 11, 2008
Coty Inc. has unveiled La Voce by Renee Fleming, a new limited edition prestige scent honoring Metropolitan Opera star soprano, Renee Fleming. Coty will donate proceeds from sale of the fragrance to the Metropolitan Opera. The fragrance’s debut will coincide with the Metropolitan Opera’s Opening Night Gala on Sept. 22, during which Ms. Fleming will perform in three of her most acclaimed roles. La Voce will be sold through a select number of high-end retailers worldwide, in addition to the Metropolitan Opera’s website and its Lincoln Center shop in New York City later in the fall. Ms. Fleming will be the face of La Voce by Renee Fleming in all advertising and promotional materials for the floriental fragrance created by Ann Gottlieb. It has top notes of passion fruit and white truffle accord and transcends to a rich floral heart of jasmine and lily of the valley. Notes of dark chocolate mousse and ebony wood winds complete this luxurious fragrance.
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