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Good Weather Boosts Godrejís Keyline Sales

Published September 11, 2008
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Sunny weather in the British Isles has led UK-based Keyline Brands, owned by India’s Godrej Group, to grow more than 60% this year. Products such as Perspirex antiperspirant and P-20 sun care have been doing well, primarily due to the absence of UK’s typical gray weather. In addition, brands such as Bio Oil, which combats stretch marks, and Cuticura hand sanitizers have also recorded significant growth compared to previous years in spite of the slowdown in the UK market.

In other news, Godrej Group has decided to pull the plug on the national launch of Godrej No. 1 shampoo in India due to established competition in the category.

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