Neutrogena hosted the first Mr. & Miss Sun Fresh Miami 2008 competition during Miami’s Mercedes-Benz Fashion Week Swim July 18-21. Two local winners were granted the coveted titles of Mr. & Miss Sun Fresh Miami 2008. Celebrity fashion and beauty industry leaders served as judges and chose winners based on their sunless coloring and use of Sun Fresh sunless tanner. Hispanic television personality and host of the Miss Universe 2008 pageant, Poncho de Anda served as the master of ceremonies. The competition was open to local Miami residents. Prior to the competition, contestants were asked to use either Sun Fresh lotion or foam.