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NPD Launches BeautyTrends Service in Spain



Published September 11, 2008
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SPAIN:  The NPD Group Inc. has launched its BeautyTrends panel in Spain to measure the prestige beauty market through retail sell-through data. NPD BeautyTrends and IRI InfoScan have also joined efforts to offer the most comprehensive vision of the Spanish beauty market, prestige beauty by NPD and the beauty mass market by IRI.

The first data delivery is scheduled in early 2009 with two years of historical data. The new service will track fragrance, makeup and skin care sales from the category to the EAN/SKU level. Data will be collected weekly from flagship selective chains and independent doors. NPD offers manufacturers a structured database including a wide range of measures from sales, price and distribution (numerical and weighted, item number). NPD also provides analysis, such as performance of new launches, gift sets, size formats and individual shade colors.

The new service complements NPD’s existing BeautyTrends services in the U.S., France, Italy and China.

“With the extension of Beauty-Trends in Spain, NPD demonstrates its willingness to track markets and its capacity to serve clients at the global level. Our ambition is to develop a comprehensive offer responding to our clients’ needs,” said Claude Charbit, president of NPD Global Beauty.

More info: www.npd.com


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