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Smaller Packages, Same Price for Detergents

September 11, 2008


JAPAN: Leading detergent makers are embarking on changes that effectively raise prices of their powder detergent products.

According to reports, Procter & Gamble Japan KK will maintain the price of its Bold detergent but will cut it by 100g a package to 1kg starting with September shipments. The company says the repackaged product will feature improvements. The move marks P&G Japan’s first price hike this year. Likewise, Kao will reduce its New Beads with fabric softener to 1kg from 1.1kg and keep the retail price the same. Kao took similar steps with its Attack brand in June.

Earlier this spring, Lion Corp. reduced the size of its Blue Dia detergent offering.
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