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Published October 1, 2008
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It’s No Joke! DeGeneres Is the Newest Face of CoverGirl



Ellen DeGeneres has become the newest CoverGirl. The actress, comedienne and Emmy award-winning talk show host will make her debut in advertisements slated to run in January.
   
“Ellen is the quintessential CoverGirl. She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership—stay tuned for more news,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty.


Casta Is the Face of Notorious


Ralph Lauren Fragrances has picked French model and actress Laetitia Casta as the face of Notorious, its newest women’s fragrance, which hits U.S. shelves this month.  “Laetitia’s glamour, daring and powerful femininity make her the perfect face for this seductive fragrance,” said Guillaume de Lesquen, president, worldwide, Ralph Lauren Fragrances. “She is classically beautiful, but lives her life in a completely modern way. Laetitia is Notorious.”

L'Oréal Raises Cancer Awareness


Showcasing its long-running commitment to women’s women’s health and the fight against ovarian cancer, L’Oréal Paris is initiating several programs to raise awareness, educate women about the disease and its symptoms, and support survivors and their families. Among those is the Color of Hope Makeup Collection based on a universally flattering shade of mauve with vibrant teal packaging accents—the color symbolizing ovarian cancer awareness. L’Oréal Paris will donate $2 to the Ovarian Cancer Research Fund (OCRF) from the purchase of each Color of Hope Colour Riche Nurturing & Protective Lipcolour. For every purchase of the Color of Hope Cosmetics Bag, which includes key products from the collection, L’Oréal Paris will donate $5 to OCRF. In addition, the company is touting the Hope Necklace, designed by 2008 Swarovski Award for Accessory Design recipient Philip Crangi. It features a double eternity ring design of cubic zirconia set in sterling silver for $29.95 as well a diamond edition Hope Necklace, with the real McCoy’s for $950. For every purchase of the diamond edition Hope necklace, L’Oréal Paris will donate $150 to OCRF. More info: www.lorealcolorofhope.com

Glowelle Makes Its Debut


Food and beverage giant Nestlé has popped the cork on its new dietary supplement that protects and hydrates the inner and outer layers of the skin. Formulated with a proprietary blend of antioxidant
vitamins, phyto-nutrients, botanicals and fruit extracts to help fight the signs of aging by nourishing your skin from within, Glowelle works synergistically with current beauty regimens to enhance skin’s appearance.
   
The beverage is available in ready-to-drink glass bottles as well as 7- or 30-day powder pack kits. Made with real tea, fruit and botanical extracts, two flavors of Glowelle are available, raspberry jasmine and pomegranate lychee. Glowelle is being sold exclusively at Neiman Marcus stores nationwide and Bergdorf Goodman. It can also be found online at www.neimanmarcus.com.
 

Dove's Definition of Beauty


Dove has partnered with “The Women” to inspire and educate them about a wider definition of beauty. In addition, the Unilever brand partnered with director Diane English to create “The Women Behind ‘The Women,’” a short film that shows the importance of women empowering one another to be their best, both on the screen and behind-the-scenes. Written and directed by Diane English, this remake of the 1939 classic film is all things female, including loyalties, betrayals, careers, families and friendships. “Seventy percent of women say that having a close circle of friends is important to making a woman feel beautiful,” said Kathy O’Brien, Dove marketing director. “This film reminds us that our circle of friends is an influential and important factor shaping our views of beauty and success. Our partnership with ‘The Women’ creates a new and compelling way of reaching real women and girls, to understand and address the challenges that they face today.”

Sara Lee Launches Endust Free


New Endust Free dusting and cleaning spray is the first fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help prevent allergic reactions.  “We know consumers are concerned about health and wellness, but the furniture-care market doesn’t offer any products for people with indoor respiratory issues,” said Stan Stoltzfus, director of marketing for Endust Free. “Endust Free is the only hypo-allergic cleaning and dusting spray available in stores that meets the needs of the allergy-sensitive consumer.”
   
Sara Lee recently conducted a survey of more than 4,000 adults who purchase cleaning products nationwide to determine their level of understanding about allergy triggers in their cleaning products. More than 30% of consumers surveyed said the act of dusting furniture causes themselves, family members or roommates to sneeze, cough and/or have watery eyes. However, more than 65% of those same consumers were either not sure or incorrectly believed that dust is the only factor responsible for their adverse reactions, while most experts agree fragrance and the lingering mist created from spraying cleaning products are often common allergy triggers.
   
Endust Free dusting and cleaning spray has a hypo-allergenic formula that contains less-irritating ingredients and an innovative dispensing system that features a narrow-directed spray to reduce lingering mist and overspray. More info: www.saralee.com

A New Scent from Kate Moss


Velvet Hour, supermodel Kate Moss’ newest scent, is being billed as a mysterious, intriguing and rich woody floral. Created by Emilie Copperman of Symrise, the scent features top notes of blue pepper and freesia and cashmere incense, heart notes of patchouli and nutmeg with sandalwood, amber and ebony wood in the base. It is housed in a deep blue bottle with a vintage feel.

High Priced Skin Cream from La Prairie


Luxury skin care company La Prairie has unveiled Cellular Cream Platinum Rare, a new anti-aging cream representing “the apex of science and luxury.” A 1.7-oz supply is $1,000. Platinum, the namesake ingredient and one of world’s most precious metals, fights signs of aging by maintaining the electrical balance in the epidermis, a necessity for optimal skin functionality. Formulated with a blend of negatively-charged microscopic particles of pure platinum suspended in water along with Smart Crystals, peptides, vitamins and antioxidants, the cream significantly reduces the appearance of deep wrinkles and lines on the skin while increasing resilience and hydration.

Presidential Nail Color


With Election Day looming, is it possible that fashionable nail polish wearers can predict the winner of this year’s heated Presidential campaign? Zoya’s Nail Polish Poll has been launched to find out.  Running through Oct. 31, voters who cast their “Nail Polish Poll Vote” for the candidate of their choice at www.thepolishpoll.com will get a free Zoya nail polish. Each vote will reveal a special code and provide a shopping link. Just spend $20 or more online at www.zoya.com or www.qtica.com to receive three free full-size bottles of Zoya Professional Nail Lacquer.

Better than Laundry Detergent?


Say goodbye to laundry detergent? Living Life Better, Littlestown, PA, has a new appliance which attaches to a standard washing machine to replace the need for detergent and hot water. The system works by injecting oxygen, peroxides and other gases into the wash water line, which bubbles into clothing to lift out dirt and odors. In addition, it adds small amounts of silver to the wash water. The company contends that in testing, the product killed 99.9999% of bacteria, without the use of bleach or hot water,  “The benefits of this product are incredible,” said Emil Gamm of Living Life Better. “Allergy relief, financial and energy savings, and a reduction in environmental pollution caused by the release of harmful laundry waste and wasted energy, are all benefits offered by this amazing new product.” Living Life Better admits that if a stain required pre-treatment in the past, it may require pre-treatment before washing in the treated water. However, the company sells organic, biodegradable laundry pre-treater for this purpose. More info: www.living-life-better.com

Alima Gets Set for a U.S. Launch


Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to the next level with a wholesale program in the states and distribution in Europe and Asia,” said Kate O’Brien, Alima Pure’s founder. According to the company, online orders from 40 countries and 50 U.S. states have grown 125% in the past year, prompting the company to upgrade packaging, add UPC codes and extend its line of more than 250 Alima Pure products in preparation for retail distribution. “Our strategy is to break through the crowded marketplace with a charming design that communicates the essence of our brand, beautiful and natural, in a modern way,” said Ms. O’Brien. The new Alima Pure packaging also carries the European BDIH Certified Cosmetics seal.

Jockey Promotes Cosmetics Line


Canadian cosmetics company Mistura Beauty has signed celebrity jockey and Vogue model Chantal Sutherland as the new face for its Mistura product line. Andi Marcus, president and chief executive officer of Mistura Inc. called Ms. Sutherland a wonderful role model for women and “and the uniqueness of her profession aligned well with our demographic. We look forward to a very successful partnership.” Ms. Sutherland began her career in 2000, winning her first race on Oct. 9 of that year. The Mistura Beauty line, which debuted in March, includes the 6-in-1 Beauty Solution, a multi-functioning single-shade formula that works on all skin types and colors. More info: www.misturabeauty.com

Max Factor at 100


When Max Factor Cosmetics turns 100 years old in 2009, the brand will look more stunning than ever with Gisele Bundchen as its newest spokesperson. “Max Factor is a brand that has touched some of
 Gisele Bundchen
the most glamorous faces in the world for the last 100 years,” said Ms. Bundchen. “But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I’m honored to work with Max Factor in continuing that great tradition.” Ms. Bundchen will promote the brand across multiple marketing vehicles, including print, public relations, in-store and interactive. She began appearing in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in October fashion magazines.  

A Shower Gel Fit for an Emperor


Zirh Skin Nutrition’s Warrior Collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history.  Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only to the senses, but to the psychology of the Zirh male as well. Zirh worked with designer Chad Lavigne on the collection’s overall aesthetic and packaging. The five-SKU collection will feature ancient “greats” Julius Caesar, Charlemagne, Cyrus, Alexander the Great, and Ulysses. Each of the five shower gels was formulated with naturally derived ingredients that originate from the regions in which the warriors reigned. In addition to in-store sampling, the line will be promoted through an interactive micro-site (www.zirhwarrior.com) that will be directly linked to www.zirh.com.     

L'Oréal Gets Some Northern Exposure

Take me to the fair. L’Oréal Paris brought its Color Space, a 5,000 square foot interactive beauty pavilion, to the Minnesota State Fair (Aug. 21 through Sept. 1). Upon entry into the red-carpeted pavilion, Color Space visitors were immediately transported from the raucous fairgrounds to an oasis of beauty. At Center Court, visitors  made a one-on-one appointment to receive skin analysis and a skin care consultations from our estheticians. Using a black light/blue lamp Glow Technology, which identifies skin concerns like sun damage, dehydration and poor circulation, the skin analysis provided the knowledge to create a custom skin care regimen. Consultations with L’Oréal Paris skin care professionals and makeup artists were also provided, along with hair care and color insight. There was a self-service manicure station. In addition, visitors were able to experience Truelight Pod—exclusive to L’Oréal Paris and previously only available at the two L’Oréal Paris retail stores—which recreates specific lighting environments so visitors can see how lighting in daylight, office and bathroom affects their looks. For the kids, there were samples of limited edition Horton Hears A Who! collection of L’Oréal Kids 2-in-1 shampoos. Kids selected from Horton’s Whoberry, The Mayor’s Melon, Jo-Jo’s Juicy Cherry or Kangaroo’s Mangaroo shampoo. More info: www.lorealparisusa.com

Proteins Improve Skin


Curaforte Brillante is a new all-in-one formula that rehydrates damaged skin, boosts firmness and elasticity, and brightens and evens skin tone. It combines hydrating properties of CuraForte with two new DermaPeptides—revitalizing Rice Protein and toning Yeast Protein—which work to improve skin texture and clarity. Natural extracts help boost skin collagen and elastin, reduce the appearance of wrinkles, restore vitality and lessen the intensity of age spots. It also features Citrus Unshiu Extract to help diminish the appearance of dark spots and even skin tone. Sold exclusively at Bloomingdale’s, it retails for $70. 

Organic Baby Care


Lafe’s Natural Bodycare has a new line of organic baby products. Not only are the products in the line certified organic by the U.S. Department of Agriculture, earning the USDA’s prestigious green seal indicating the ingredients are 95% certified organic, but they are also packaged in what Lafe’s calls “baby-safe plastic,” which is free of estrogenic activity (EA) chemicals that trigger endocrine disruption. Lafe’s Organic Baby will add sunscreen, diaper cream and baby wipes later this year.

How M.A.C. Does a Fashion Show


The M.A.C. Pro Team of makeup artists—fixtures backstage at more than 175 fashion shows worldwide—are using Twitter’s micro-blogging service to give real-time updates about their experiences working behind the scenes at New York, London, Milan and Paris fashion shows this fall. With Twitter—a service in which people “tweet” each other on their computer or phone through quick, frequent exchanges limited to 140 characters—fashionistas and makeup lovers were able to reach M.A.C. senior artists in real-time.


Coty Goes Virtual in New Fragrance Lauch


Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virtual world.  “With the launch of the Harajuku Lovers Fragrance collection, we were looking for new and innovative ways to capture our customers’ attention,” said Dennis Keogh, senior vice president, U.S. marketing, Coty Prestige.   Using a mobile camera phone with internet access, SnapNow allows users to take a picture of virtually any image and then send the image via text or email to SnapNow for more information. The national Harajuku Lovers Fragrance advertising will feature a callout to text or email hl@snapnow.com for free ring tones, samples and information on the Harajuku Lovers Fragrance collection. 
   
“It’s hard to imagine a better partner than Coty for our U.S. launch,” says SnapNow’s VP of marketing, Dan Dato.  “The Harajuku Lovers fragrance bottles are works of art and beyond anything seen before in the marketplace, which is perfect for an innovative technology that will change the way a brand interacts with their consumers.” 

Beauty from the Islands


Elope Island Beauty is a bath and body collection made with natural exotic ingredients originating from islands around the world. Created by Caroline Attwood, the Elope Island Beauty “Island Collection” consists of body milks and body butters, available in three “island getaway” scents: Seychelles, Maui and Maldives. More info: www.elopeislandbeauty.com 

Lucero Hypes Olay


Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to P&G, Ms. Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay family of spokespeople/spokesmodels. An advertising campaign with TV, print, radio and online ads will be used nationwide in Hispanic publications and broadcast stations in Mexico and the U.S. In addition, Ms. Lucero’s voice will also be heard on the soon to be released Spanish version of www.olayforyou.com

Avon Bracelet Empowers Women


Avon’s first-ever global fundraising product—the Women’s Empowerment Bracelet—has been a success. The company has sold 1.5 million units since its launch in March at the second annual Global Summit for a Better Tomorrow, presented by the United Nations Development Fund for Women, (UNIFEM) in partnership with Avon, at the United Nations in New York City. The bracelet initiative was created to raise awareness about the need to speak out against the violence that affects women around the globe. Proceeds from the Women’s Empowerment Bracelet go to the Avon Empowerment Fund, which will contribute to the UNIFEM-managed UN Trust Fund to End Violence against Women. The first $500,000 from bracelet sales has been matched in 2008 by the Avon Foundation for a total donation of $1 million for new grants by the UN Trust Fund, representing the single-largest one-year corporate contribution to-date. Additional funds raised will support local domestic violence programs in each country Avon is located. More info: www.avon.com

OPI Takes a Stand on Feet


OPI is putting its best foot forward with a new Feet by OPI acrylic retail display featuring the three best-selling products from its daily foot care and hygiene line.  Feet by OPI Callus Therapy, Double Coverage and the Callus File are all included in the display, which will be set up in December to drive retail purchases in salons.  Feet by OPI products are formulated with an exclusive natural botanical extract and vitamin complex that promotes the healthiest daily environment for feet. Developed for use by women and men, Feet by OPI delivers active care for active feet, and provides protection against blisters, calluses, dry, cracked skin and odor. More info: www.opi.com

A Robot for Rover


iRobot Corp. has added the Roomba Pet Series Vacuum Cleaning Robot to its line of sit back and relax style housecleaning products. Engineered and designed with pet owners in mind, the new iRobot Roomba 532 and 562 Pet Series Robots pick up even more pet hair and dander with the help of higher capacity sweeper bins and additional accessories. 

Do-It-Yourself Fekkai Color


Now you can take Frederic Fekkai home with you. The company is touting Fekkai Salon Color, a premium hair color collection that offers salon-quality results at home, marking, Fekkai’s first foray into at-home hair color. The line has 20 signature colors that tout long-lasting color with complete gray coverage for healthy, vibrant color at home. Pre- and post-conditioning treatments improve the overall health of hair, ensuring beautiful hair color and unparalleled hair health. In addition, the collection comes with a professional bowl and brush to mirror the way color is mixed and applied in Fekkai Salons.

Hair Care for the Masses


TRESemme has signed on as the hair care partner of The CW’s “Stylista.” “TRESemme successfully brought high-fashion style to the masses over four seasons as the official hair care partner on Bravo’s ‘Project Runway’ and looks to increase the momentum with The CW’s ‘Stylista’. The move to The CW Network was organic, as we’re both creating content for the same audience,” said Brandy Ruff, Alberto Culver integrated marketing communication director.

Target Targets Cosmetics in New York City


Target’s Bullseye Bodegas—four limited-time-only stores open in New York City Sept.
 Napoleon Perdis
12-15—celebrated the retailer’s designer partnerships and commitment to offering amazing value through unique and differentiated merchandising programs. At the bodegas, or corner stores, New Yorkers were able to shop limited-time collections before they hit Target stores, including products from cosmetics expertise such as Sonia Kashuk, Napoleon Perdis, Jemma Kidd and Petra Strand, hairstylist Umberto Savone and Bliss founder Marcia Kilgore. More info: www.target.com

Natural Cosmetics for Teens


Teens Turning Green—a new collection of eco body care products available exclusively at Whole Foods Market—is a collaboration between green companies and non-profit organization Teens for Safe Cosmetics. Teens Turning Green, which features products from seven companies (Benedetta, Depth, EO Products, and Pomega5, Alaffia in Astara and Terra Naturals) consists of nine products chosen by teens involved with the safe cosmetics.
        
“We asked each company to create distinctive products that would stand out,” said Carly Wertheim of Teens for Safe Cosmetics. “Our products are formulated with the safest ingredients and incorporate sustainable packaging with mindful business practices. These products are memorable with great scents and textures, but above all they really work.”
 
Added Erin Schrode, lead campaign spokeswoman, “Our goal is to affect change in a positive and collaborative way through partnerships with companies that are already doing right by our bodies and planet.”
   
A portion of sales from all Teens Turning Green products will be donated to Teens for Safe Cosmetics.


Rite Aid Honors Three


Physicians Formula, Church & Dwight and Procter & Gamble (oral care and household chemical divisions) were named 2008 front-end suppliers of the year by Rite Aid at the retailer’s annual conference held on Aug. 19. 

Paraben-free Lipstick


Rain Cosmetics’ new Glam lipstick is a paraben-free formula that combines vitamin E, grape seed oil and mango butter for moisturization, and is available in both shimmer and matte varieties.


Look Beyond the Label


Seventh Generation’s new all-digital brand campaign—“Show the World What’s Inside”—will educate and inspire consumers about the importance of knowing what’s inside their household cleaning and personal care products and how the ingredients impact their health and the environment. 
       
In addition, a Label Reading Guide mobile application will help consumers navigate the cleaning aisle at the grocery store by providing an interactive glossary of commonly used on-pack terms and ingredients.


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