UNITED KINGDOM: Marie Helvin, the 1980s supermodel, brought London’s Oxford Street to halt on Sept. 15 as she put herself on display in a Selfridges’ window to launch Stop, a new at-home skin care device from Ultragen Ltd. The $700 hand-held device emits four low power beams deep into the dermis which stimulate dermal activity to tighten collagen fibers and increase neo collagen production, resulting in tighter, more supple skin, with significant reduction in the appearance of fine lines and wrinkles. Clinical tests have shown a 50% increase in dermal thickening, which makes the skin look 10 years younger, according to the Israeli company, which aims to bring professional aesthetic product to the home market.
“We are constantly driven to believe that women should look a set age or be a certain body size which is fuelling an obsession with ever more dramatic and invasive steps. However, now, for the first time ever, women can feel great about the skin they’re in with a non-invasive treatment which offers professional clinical results to ‘stop’ the signs of aging from the comfort of home,” said Ms. Helvin.