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A Shower Gel Fit for an Emperor

Published October 7, 2008
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Zirh Skin Nutrition’s Warrior Collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history. Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only to the senses, but to the psychology of the Zirh male as well. Zirh worked with designer Chad Lavigne on the collection’s overall aesthetic and packaging. The five-SKU collection will feature ancient “greats” Julius Caesar, Charlemagne, Cyrus, Alexander the Great, and Ulysses. Each of the five shower gels was formulated with naturally derived ingredients that originate from the regions in which the warriors reigned. In addition to in-store sampling, the line will be promoted through an interactive micro-site (www.zirhwarrior.com) that will be directly linked to www.zirh.com.

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