Breaking News

Alima Gets Set for a U.S. Launch

October 7, 2008

Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to the next level with a wholesale program in the states and distribution in Europe and Asia,” said Kate O’Brien, Alima Pure’s founder. According to the company, online orders from 40 countries and 50 U.S. states have grown 125% in the past year, prompting the company to upgrade packaging, add UPC codes and extend its line of more than 250 Alima Pure products in preparation for retail distribution. “Our strategy is to break through the crowded marketplace with a charming design that communicates the essence of our brand, beautiful and natural, in a modern way,” said Ms. O’Brien. The new Alima Pure packaging also carries the European BDIH Certified Cosmetics seal.
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.