Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to the next level with a wholesale program in the states and distribution in Europe and Asia,” said Kate O’Brien, Alima Pure’s founder. According to the company, online orders from 40 countries and 50 U.S. states have grown 125% in the past year, prompting the company to upgrade packaging, add UPC codes and extend its line of more than 250 Alima Pure products in preparation for retail distribution. “Our strategy is to break through the crowded marketplace with a charming design that communicates the essence of our brand, beautiful and natural, in a modern way,” said Ms. O’Brien. The new Alima Pure packaging also carries the European BDIH Certified Cosmetics seal.