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Avon Bracelet Empowers Women

Published October 7, 2008
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Avon’s first-ever global fundraising product—the Women’s Empowerment Bracelet—has been a success. The company has sold 1.5 million units since its launch in March at the second annual Global Summit for a Better Tomorrow, presented by the United Nations Development Fund for Women, (UNIFEM) in partnership with Avon, at the United Nations in New York City. The bracelet initiative was created to raise awareness about the need to speak out against the violence that affects women around the globe. Proceeds from the Women’s Empowerment Bracelet go to the Avon Empowerment Fund, which will contribute to the UNIFEM-managed UN Trust Fund to End Violence against Women. The first $500,000 from bracelet sales has been matched in 2008 by the Avon Foundation for a total donation of $1 million for new grants by the UN Trust Fund, representing the single-largest one-year corporate contribution to-date. Additional funds raised will support local domestic violence programs in each country Avon is located. More info: www.avon.com

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