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Coty Goes Virtual in New Fragrance Lauch

October 7, 2008

Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virtual world. “With the launch of the Harajuku Lovers Fragrance collection, we were looking for new and innovative ways to capture our customers’ attention,” said Dennis Keogh, senior vice president, U.S. marketing, Coty Prestige. Using a mobile camera phone with internet access, SnapNow allows users to take a picture of virtually any image and then send the image via text or email to SnapNow for more information. The national Harajuku Lovers Fragrance advertising will feature a callout to text or email for free ring tones, samples and information on the Harajuku Lovers Fragrance collection.

“It’s hard to imagine a better partner than Coty for our U.S. launch,” says SnapNow’s VP of marketing, Dan Dato. “The Harajuku Lovers fragrance bottles are works of art and beyond anything seen before in the marketplace, which is perfect for an innovative technology that will change the way a brand interacts with their consumers.”
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