Breaking News

Coty Goes Virtual in New Fragrance Lauch

October 7, 2008

Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virtual world. “With the launch of the Harajuku Lovers Fragrance collection, we were looking for new and innovative ways to capture our customers’ attention,” said Dennis Keogh, senior vice president, U.S. marketing, Coty Prestige. Using a mobile camera phone with internet access, SnapNow allows users to take a picture of virtually any image and then send the image via text or email to SnapNow for more information. The national Harajuku Lovers Fragrance advertising will feature a callout to text or email hl@snapnow.com for free ring tones, samples and information on the Harajuku Lovers Fragrance collection.

“It’s hard to imagine a better partner than Coty for our U.S. launch,” says SnapNow’s VP of marketing, Dan Dato. “The Harajuku Lovers fragrance bottles are works of art and beyond anything seen before in the marketplace, which is perfect for an innovative technology that will change the way a brand interacts with their consumers.”
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?