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Dove's Definition of Beauty

October 7, 2008

Dove has partnered with “The Women” to inspire and educate them about a wider definition of beauty. In addition, the Unilever brand partnered with director Diane English to create “The Women Behind ‘The Women,’” a short film that shows the importance of women empowering one another to be their best, both on the screen and behind-the-scenes. Written and directed by Diane English, this remake of the 1939 classic film is all things female, including loyalties, betrayals, careers, families and friendships. “Seventy percent of women say that having a close circle of friends is important to making a woman feel beautiful,” said Kathy O’Brien, Dove marketing director. “This film reminds us that our circle of friends is an influential and important factor shaping our views of beauty and success. Our partnership with ‘The Women’ creates a new and compelling way of reaching real women and girls, to understand and address the challenges that they face today.”
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