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Hair Care for the Masses

October 7, 2008

TRESemme has signed on as the hair care partner of The CW’s “Stylista.” “TRESemme successfully brought high-fashion style to the masses over four seasons as the official hair care partner on Bravo’s ‘Project Runway’ and looks to increase the momentum with The CW’s ‘Stylista’. The move to The CW Network was organic, as we’re both creating content for the same audience,” said Brandy Ruff, Alberto Culver integrated marketing communication director.
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