Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  More Montblanc for Interparfums  •  Gillette's New 'Bond Moments'  •  Younique Expands International Reach  •  Henkel Earns Honors For Gender Diversity  •  Nordstrom Adds Red Carpet Manicure

Kao To Boost Asian Marketing Efforts

Published October 7, 2008
Related Searches: men sales marketing household
Post a comment
JAPAN: Kao Corp. plans rev up its marketing activities in Asia to increase sales of household goods and cosmetics there by 20% in fiscal 2010. The goal is to increase profitability in the region, which is lower than in Japan, Europe and the U.S. According to published reports, Kao’s Chinese business reported an operating loss stemming from heavy sales promotion costs, which resulted in an operating loss for the entire Asian segment.

blog comments powered by Disqus