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Kao To Boost Asian Marketing Efforts

October 7, 2008

JAPAN: Kao Corp. plans rev up its marketing activities in Asia to increase sales of household goods and cosmetics there by 20% in fiscal 2010. The goal is to increase profitability in the region, which is lower than in Japan, Europe and the U.S. According to published reports, Kao’s Chinese business reported an operating loss stemming from heavy sales promotion costs, which resulted in an operating loss for the entire Asian segment.

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