Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue March 2015
 •  Save Your Seat at Happi's Brand Building Breakfast  •  Despite Global Tensions, Execs Expect Growth  •  Sizzling Somers  •  Suavitel Adds In-Wash Scent Booster  •  Bergdorf Goodman Picks Up Caron Paris
Print

Kao To Boost Asian Marketing Efforts



Published October 7, 2008
Related Searches: household published cosmetics business
Post a comment
JAPAN: Kao Corp. plans rev up its marketing activities in Asia to increase sales of household goods and cosmetics there by 20% in fiscal 2010. The goal is to increase profitability in the region, which is lower than in Japan, Europe and the U.S. According to published reports, Kao’s Chinese business reported an operating loss stemming from heavy sales promotion costs, which resulted in an operating loss for the entire Asian segment.


blog comments powered by Disqus