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Look Beyond the Label



Published October 7, 2008
Related Searches: household Care Products personal men
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Seventh Generation’s new all-digital brand campaign—“Show the World What’s Inside”—will educate and inspire consumers about the importance of knowing what’s inside their household cleaning and personal care products and how the ingredients impact their health and the environment.

In addition, a Label Reading Guide mobile application will help consumers navigate the cleaning aisle at the grocery store by providing an interactive glossary of commonly used on-pack terms and ingredients.


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