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L'Oréal Gets Some Northern Exposure

October 7, 2008

Take me to the fair. L’Oréal Paris brought its Color Space, a 5,000 square foot interactive beauty pavilion, to the Minnesota State Fair (Aug. 21 through Sept. 1). Upon entry into the red-carpeted pavilion, Color Space visitors were immediately transported from the raucous fairgrounds to an oasis of beauty. At Center Court, visitors made a one-on-one appointment to receive skin analysis and a skin care consultations from our estheticians. Using a black light/blue lamp Glow Technology, which identifies skin concerns like sun damage, dehydration and poor circulation, the skin analysis provided the knowledge to create a custom skin care regimen. Consultations with L’Oréal Paris skin care professionals and makeup artists were also provided, along with hair care and color insight. There was a self-service manicure station. In addition, visitors were able to experience Truelight Pod—exclusive to L’Oréal Paris and previously only available at the two L’Oréal Paris retail stores—which recreates specific lighting environments so visitors can see how lighting in daylight, office and bathroom affects their looks. For the kids, there were samples of limited edition Horton Hears A Who! collection of L’Oréal Kids 2-in-1 shampoos. Kids selected from Horton’s Whoberry, The Mayor’s Melon, Jo-Jo’s Juicy Cherry or Kangaroo’s Mangaroo shampoo. More info: www.lorealparisusa.com

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