Breaking News

L'Oréal Gets Some Northern Exposure

October 7, 2008

Take me to the fair. L’Oréal Paris brought its Color Space, a 5,000 square foot interactive beauty pavilion, to the Minnesota State Fair (Aug. 21 through Sept. 1). Upon entry into the red-carpeted pavilion, Color Space visitors were immediately transported from the raucous fairgrounds to an oasis of beauty. At Center Court, visitors made a one-on-one appointment to receive skin analysis and a skin care consultations from our estheticians. Using a black light/blue lamp Glow Technology, which identifies skin concerns like sun damage, dehydration and poor circulation, the skin analysis provided the knowledge to create a custom skin care regimen. Consultations with L’Oréal Paris skin care professionals and makeup artists were also provided, along with hair care and color insight. There was a self-service manicure station. In addition, visitors were able to experience Truelight Pod—exclusive to L’Oréal Paris and previously only available at the two L’Oréal Paris retail stores—which recreates specific lighting environments so visitors can see how lighting in daylight, office and bathroom affects their looks. For the kids, there were samples of limited edition Horton Hears A Who! collection of L’Oréal Kids 2-in-1 shampoos. Kids selected from Horton’s Whoberry, The Mayor’s Melon, Jo-Jo’s Juicy Cherry or Kangaroo’s Mangaroo shampoo. More info: www.lorealparisusa.com
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.