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L'Oréal Raises Cancer Awareness

October 7, 2008

Showcasing its long-running commitment to women’s women’s health and the fight against ovarian cancer, L’Oréal Paris is initiating several programs to raise awareness, educate women about the disease and its symptoms, and support survivors and their families. Among those is the Color of Hope Makeup Collection based on a universally flattering shade of mauve with vibrant teal packaging accents—the color symbolizing ovarian cancer awareness. L’Oréal Paris will donate $2 to the Ovarian Cancer Research Fund (OCRF) from the purchase of each Color of Hope Colour Riche Nurturing & Protective Lipcolour. For every purchase of the Color of Hope Cosmetics Bag, which includes key products from the collection, L’Oréal Paris will donate $5 to OCRF. In addition, the company is touting the Hope Necklace, designed by 2008 Swarovski Award for Accessory Design recipient Philip Crangi. It features a double eternity ring design of cubic zirconia set in sterling silver for $29.95 as well a diamond edition Hope Necklace, with the real McCoy’s for $950. For every purchase of the diamond edition Hope necklace, L’Oréal Paris will donate $150 to OCRF. More info: www.lorealcolorofhope.com

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