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Max Factor at 100

Published October 7, 2008
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When Max Factor Cosmetics turns 100 years old in 2009, the brand will look more stunning than ever with Gisele Bundchen as its newest spokesperson. “Max Factor is a brand that has touched some of the most glamorous faces in the world for the last 100 years,” said Ms. Bundchen. “But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I’m honored to work with Max Factor in continuing that great tradition.” Ms. Bundchen will promote the brand across multiple marketing vehicles, including print, public relations, in-store and interactive. She began appearing in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in October fashion magazines.

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