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Murale To Compete with Sephora

Published October 7, 2008
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CANADA: Shoppers Drug Mart Corp., Canada’s largest drug store retailer, plans to open the doors of Murale, its new retail shop concept, next month in Ottawa and Montreal. Billed as “distinctive, expressive and highly suggestive of art and beauty,” Murale will compete with stand-alone specialty beauty chains such as Sephora by stocking more than 200 brands at a variety of price points.

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