Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue March 2015
 •  Better Skin, Better Sleep  •  J&J's New Approach to Beauty  •  Pout Shout Debuts Lipcolor  •  Gibs Grooming Launches Black Cognac  •  Personnel Changes at BASF
Print

Nivea Features New Menís Product in TV, Print Campaign



Published October 7, 2008
Related Searches: personal oil products brand
Post a comment
INDIA: Nivea India is supporting its male grooming business with a new television commercial and print campaign. The spots feature its new whitening product, Nivea for Men Whitening & Oil Control. Part of German personal care giant Beiersdorf, Nivea India has been touting whitening products in India since May 2007.

“Unlike most other brands, who depict their products as magic potions for ‘getting the girl,’ we are approaching the Indian men with a very mature, no-nonsense message, which apparently is perceived well,” added marketing director Soma Ghosh.


blog comments powered by Disqus