Breaking News

Nivea Features New Men’s Product in TV, Print Campaign

October 7, 2008

INDIA: Nivea India is supporting its male grooming business with a new television commercial and print campaign. The spots feature its new whitening product, Nivea for Men Whitening & Oil Control. Part of German personal care giant Beiersdorf, Nivea India has been touting whitening products in India since May 2007.

“Unlike most other brands, who depict their products as magic potions for ‘getting the girl,’ we are approaching the Indian men with a very mature, no-nonsense message, which apparently is perceived well,” added marketing director Soma Ghosh.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.