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Nivea Features New Men’s Product in TV, Print Campaign

October 7, 2008

INDIA: Nivea India is supporting its male grooming business with a new television commercial and print campaign. The spots feature its new whitening product, Nivea for Men Whitening & Oil Control. Part of German personal care giant Beiersdorf, Nivea India has been touting whitening products in India since May 2007.

“Unlike most other brands, who depict their products as magic potions for ‘getting the girl,’ we are approaching the Indian men with a very mature, no-nonsense message, which apparently is perceived well,” added marketing director Soma Ghosh.

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