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Sara Lee Launches Endust Free

October 7, 2008

New Endust Free dusting and cleaning spray is the first fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help prevent allergic reactions. “We know consumers are concerned about health and wellness, but the furniture-care market doesn’t offer any products for people with indoor respiratory issues,” said Stan Stoltzfus, director of marketing for Endust Free. “Endust Free is the only hypo-allergic cleaning and dusting spray available in stores that meets the needs of the allergy-sensitive consumer.”

Sara Lee recently conducted a survey of more than 4,000 adults who purchase cleaning products nationwide to determine their level of understanding about allergy triggers in their cleaning products. More than 30% of consumers surveyed said the act of dusting furniture causes themselves, family members or roommates to sneeze, cough and/or have watery eyes. However, more than 65% of those same consumers were either not sure or incorrectly believed that dust is the only factor responsible for their adverse reactions, while most experts agree fragrance and the lingering mist created from spraying cleaning products are often common allergy triggers.

Endust Free dusting and cleaning spray has a hypo-allergenic formula that contains less-irritating ingredients and an innovative dispensing system that features a narrow-directed spray to reduce lingering mist and overspray. More info: www.saralee.com
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