“The addition of the No-Ad brand combined with the Ocean Potion product catalog will strengthen the combined brand’s position in the sun care category nationally,” states Gary DeAngelo, CEO and founder of Sun & Skin Care Research. “Combining these two great brands will provide Sun & Skin Care Research with increased economies of scale, and will enhance our ability to develop new and unique break-through products in the sun protection category.”
No-Ad, created in 1960, built its current franchise by offering double the product volume for the same cost as other national brands. The No-Ad Maximum SPF 45 sunscreen is listed by Consumer Reports as the CR Best Buy for value in overall performance score. No-Ad products are currently sold in 35 countries.