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Water-Jel: Michael Lorelli

Published October 7, 2008
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Michael Lorelli has joined the company as chief executive officer. He brings extensive management experience with Fortune 100, as well as private equity backed companies. In another move, Herb Baer has joined Water-Jel Technologies as chief marketing officer and vice president consumer sales—a new position. He has two decades of experience with Fuji Photo Film USA where he held VP- level marketing and sales roles across a wide section of channels.

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