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International



Published November 7, 2008
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In-Cosmetics India Draws Record Crowd in Mumbai



INDIA: In-Cosmetics India 2008, held Sept. 17-18 in Mumbai, recorded its best attendance since its debut two years ago, with 2,418 unique visitors, a 54% increase over 2007. Visitor satisfaction was at an all-time high, according to show organizers, with 99% of attendees claiming they were completely/very satisfied with the show. There were 73 exhibitors at this year’s event, held at the Bombay Exhibition Center.  The Bombay Exhibition Center will again serve as the venue for next year’s In-Cosmetics India, which is  set for Sept. 9-10, 2009.
   
More info: www.in-cosmeticsindia.com

P&G To Build Factory in Urlati, Romania


ROMANIA: Procter & Gamble plans to invest approximately $88 million in a new factory for personal hygiene products in Urlati, north of Bucharest. According to published reports, production in the new greenfield factory will begin in the first half of 2010. The Urlati factory, which is the first greenfield investment for P&G in Romania, will supply European markets.

Vertellus To Increase Vitamin B3 Production


CHINA: Vertellus Specialties Inc. will expand its vitamin B3 manufacturing capacity in Nantong, Jiangsu, China, as part of an aggressive plan to increase its presence in the region. The company will build a 3-cyanopyridine production unit at Nantong with capacity of 7,000 metric tons a year. It expects to break ground on this project early next year.
   
The expansion of vitamin B3 production will be divided into two projects—an initial 3-cyanopyridine plant followed by a niacinamide niacin production facility. The 3-cyanopyridine plant is expected to be completed by the end of 2009. 
   
“Our production expansion in China is an important step in a global, long-term strategy to meet the increased market demands for vitamin B3,” said Rich Preziotti, chief executive officer of Vertellus Specialties. “In August 2007, we expanded our U.S. pyridine/picolines production units and, in March 2008, we did the same with our pyridine/picolines production capacity in China. Together, these projects provided a 35% increase in capacity for beta picoline, a key raw material input used to produce 3-cyanopyridine and vitamin B3.”   
   
The company has also completed a 25% expansion of its U.S. and European capacity for 3-cyanopyridine. More info: www.vertellus.com

Zepter To Set Up JV in India


INDIA: Zepter International Group, Zurich, plans to set up a direct-sales joint venture company in India. According to a report in the Hindu Business Line, Zoran Vajovic, managing director of Zepter International India Pvt. Ltd., told news reporters: “We are currently talking to a couple of Indian corporates for partnerships and the joint venture is likely to be floated by January.”
   
Zepter, which has been present in India since 1995, plans to launch medical and cosmetics products in the country.

Dr. Straetmans Expands Distribution in Europe


GERMANY: Biesterfeld Spezialchemie GmbH and Dr. Straetmans GmbH, Hamburg Germany, have inked a distribution partnership for Eastern European countries.  Effective Oct. 1, Biesterfeld Spezialchemie GmbH, also based in Hamburg, is the exclusive marketing and distribution agent for Dr. Straetmans’ Dermosoft, Dermofeel, Amylomer and Symbio quat product lines in Eastern Europe. 
   
More info: www.dr-straetmans.de

Talking Washing Machine to Debut in China


CHINA: A talking washing machine using voice recognition technology created by Santiaga Technologies Ltd., an Israeli start-up firm, will debut in China in a few months. In an agreement signed in 2007 by Santiaga, Haier Electronics Group Co. Ltd. will manufacture 100,000 audio-system equipped washing machines. 

ASA Tells Avon To Pull Ad


UNITED KINGDOM: In early October, the Advertising Standards Authority (ASA)—an independent body set up by the advertising industry to police the content of advertisements, sales promotions and direct marketing in the UK—ordered Avon to cease broadcasting a TV ad for its Anew Clinical Advanced Dermabrasion System.
   
The spot showed a woman looking at herself in a bathroom mirror, with a voice-over that stated: “Now experience multi-level dermabrasion at home. Avon introduces a new clinical advanced dermabrasion, the first four-level exfoliating treatment that lets you dial up the intensity every two weeks.”
   
ASA challenged if one claim  regarding “fine lines fade” implied that the product could remove lines rather than reduce the appearance of lines. ASA also challenged if a second claim (“dial up the intensity every two weeks”) implied a cumulative or persistent effect. According to ASA, evidence Avon presented was not sufficient enough to justify claims being made in the spot.

L’Oréal To Sell Wales Site To Fareva


UNITED KINGDOM: According to a report on WalesOnline, L’Oréal plans to sell its Llantrisant, Wales site to Fareva, a Paris-based beauty products manufacturer. The factory manufactures shampoos, conditioners and styling products that are sold in the UK market as well as in Europe and overseas. According to the report, L’Oréal and Fareva are expected to enter a sub-contract agreement for shampoo and conditioner production for the UK market.

Cussons Readying Website For Imperial Leather Skin Bliss


UNITED KINGDOM:  PZ Cussons is developing a website for its new Imperial Leather Skin Bliss moisturizing shower lotion. Cussons has enlisted Code Computerlove to build the soon-to-launch website, which will be posted at www.skinbliss.co.uk. The Manchester, UK company has worked on other Cussons campaigns, including Carex and Original Source.

Sephora Acquires Stake In Russia’s Ile de Beauté


RUSSIA: Sephora SA has acquired a 45% stake in the Russian perfumery chain Ile de Beauté, a move that fits well with the retailer’s  strategy to expand into markets with strong potential. The accord also gives Sephora the option to become a majority shareholder over time.
    
Ile de Beauté is one of the leading distributors of perfume and cosmetics in Russia, having a roster of nearly 100 stores spread over the entire Russian Federation. An existing franchise between Sephora and Alkor, which operates Sephora stores in Russia, will remain until its  contract ends at the close of 2010. More info: www.lvmh.fr


Symrise Sponsors Six Scents To Benefits AIDS Research


GERMANY: Symrise sponsored the international “Six Scents” project in which six perfumers worked with fashion designers to create exclusive fragrances. The scents will be sold in the world’s most prestigious boutiques and department stores, with proceeds earmarked for international institutes and initiatives in the fight against AIDS.
   
 Six Scents: Series One
Symrise worked with UNAids, Designers Against Aids, Metaproject and Seven New York on the project. Six of the company’s perfumers—Joachim Correll, Lucas Sieuzac, Phillipe Paparella-Paris, Emilie Coppermann, Philippe Roques and Mark Buxton—worked with Alexandre Herchcovitch (São Paulo), Bernhard Willhelm (Paris), Cosmic Wonder Light Source (Tokyo), Gareth Pugh (London), Jeremy Scott (Los Angeles) and Preen (London).
   
Six Scents: Series One was presented to the public for the first time on Nov. 6 in New York; events will follow in Paris, Tokyo and São Paulo. Only 2000 units will be made available, with proceeds slated to benefit the International AIDS Awareness Education Center, which will open in Antwerp, Belgium, in December.
    
“Six Scents is a wonderful project for us. It’s a unique opportunity to use our creative talents for a good cause. The worlds of fashion and fragrance are very closely linked...We are really happy about being able to offer them this platform and, at the same time, help renew public awareness of AIDS,” said Achim Daub, global president scent and care, Symrise. More info: www.symrise.com


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