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November 7, 2008

Soft, Touchable Volume Made Easy by Pureology

Pureology is touting soft, touchable thickness with its PureVolume ThickeningMist, a featherweight spray that infuses hair with weightless volume, natural texture and radiant shine while keeping color brilliant. Enhanced with exclusive volumizing technology and certified organic botanicals of lemongrass, papaya and ginseng, this aromatic, thermal-protecting formula delivers body and provides flexible control and conditioning without residue or stickiness, according to the company. More info:

East Meets West in New Ookisa Hair Care Line

Ookisa LLC’s new Hair Thickening Systéme is being billed as an innovative and complete approach to hair health and beauty by specifically increasing hair volume and dimension while addressing the issue of weak, thinning hair and hair loss. The Los Angeles-based company says the six integrated topical and ingestible products that make up the system blend Eastern extracts and Western science. The formulations feature a highly refined variety of antioxidants, bioflavonoids, amino acids, vitamins and minerals that work together with the body’s internal and external systems to rejuvenate hair. Topical products include Nighttime Follicle Renewing Serum, Fortifying Shampoo, Replenishing Conditioner, and Instant Volumizing Souffle. Supplements include Follicle Anti-Aging Dietary Nutritional Supplement (a DHT blocking complex) and Hair Health Nutritional Supplement Complex.  More info:

Fekkai Goes ‘Au Naturel’

Fekkai Au Naturel is a new plant-based collection of hair care products free of sulfates, parabens, dyes and synthetic fragrances. Formulations include orange fruit extract, vitamin C and B complex, bioflavonoids, potassium, zinc and natural sugar. They are scented with citrus top notes, lavender, ginger middle notes and warm vanilla and tonka bean base notes and packaged in bottles and tubes made with 40% recycled materials The Au Naturel lineup—which is available in Frederic Fekkai Salons, Neiman Marcus, Sephora, Saks Fifth Avenue, Nordstrom, Bloomingdales, Lord & Taylor, C.O. Bigelow and other select beauty retailers—includes 8oz shampoo and conditioner and 4oz sheer styling gel. Each is $23. More info:
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