YSL Beauté and Brickfish are searching for consumer-designed, gallery-worthy YSL Rouge Volupté lipstick-inspired pieces of art. An expert panel from YSL Beauté will select their favorite, and the winner will receive a trip to New York City for two to have their makeup done by YSL makeup artists, and their artwork featured on the YSL Beauté Web site, www.yslbeautyus.com. At press time, the campaign had received more than 260 entries.
“Our new Rouge Volupté lipstick represents an object of desire meant to evoke sensuality and allure, and we are thrilled to see how beauty mavens and aspiring artists translate those emotions into unique pieces of art,” said Marc Rey, chief executive of YSL Beauté. “Because we have given a wealth of creative license to consumers, we anticipate myriad amazingly gorgeous entries.”