Breaking News

ASA Tells Avon To Pull Ad

November 17, 2008

UNITED KINGDOM: In early October, the Advertising Standards Authority (ASA)—an independent body set up by the advertising industry to police the content of advertisements, sales promotions and direct marketing in the UK—ordered Avon to cease broadcasting a TV ad for its Anew Clinical Advanced Dermabrasion System.

The spot showed a woman looking at herself in a bathroom mirror, with a voice-over that stated: “Now experience multi-level dermabrasion at home. Avon introduces a new clinical advanced dermabrasion, the first four-level exfoliating treatment that lets you dial up the intensity every two weeks.”

ASA challenged if one claim regarding “fine lines fade” implied that the product could remove lines rather than reduce the appearance of lines. ASA also challenged if a second claim (“dial up the intensity every two weeks”) implied a cumulative or persistent effect. According to ASA, evidence Avon presented was not sufficient enough to justify claims being made in the spot.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017