Breaking News

ASA Tells Avon To Pull Ad

November 17, 2008

UNITED KINGDOM: In early October, the Advertising Standards Authority (ASA)—an independent body set up by the advertising industry to police the content of advertisements, sales promotions and direct marketing in the UK—ordered Avon to cease broadcasting a TV ad for its Anew Clinical Advanced Dermabrasion System.

The spot showed a woman looking at herself in a bathroom mirror, with a voice-over that stated: “Now experience multi-level dermabrasion at home. Avon introduces a new clinical advanced dermabrasion, the first four-level exfoliating treatment that lets you dial up the intensity every two weeks.”

ASA challenged if one claim regarding “fine lines fade” implied that the product could remove lines rather than reduce the appearance of lines. ASA also challenged if a second claim (“dial up the intensity every two weeks”) implied a cumulative or persistent effect. According to ASA, evidence Avon presented was not sufficient enough to justify claims being made in the spot.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers