Breaking News

Naterra Buys Baby Magic Line

November 17, 2008

Naterra International Inc. has acquired the Baby Magic brand from Ascendia Brands. Naterra will immediately begin marketing and distributing the entire line, including Baby Magic Gentle Baby Wash and the Baby Magic Gentle Baby Lotion.

“Baby Magic is a well recognized brand that has been trusted by moms for more than 100 years and we are excited to add Baby Magic to our company’s portfolio of mass market brands,” said Todd First, vice president of sales and marketing for Naterra.
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