Breaking News

Strahan and Utley Go to Bat for Unilever's Vaseline Men

November 17, 2008

Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline Men line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15 seconds, providing instant relief without a heavy feel, according to the company. The campaign, which is linked to ESPN and can be seen in its magazine, on television, radio and the ESPN website and other outlets, juxtaposes images of Mr. Strahan and Mr. Utley in their daily workout regimens, against how quickly the new line can fortify the skin. The range includes body and face lotions and hand and bar soap.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level