Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  P&G Rewrites Holiday Classic for Febreze  •  A Giftless Holiday Season?  •  Colgate Honored by US Green Building Council  •  New CFO at Gordon Laboratories  •  Unilever Sets Ambitious Renewable Energy Goals

Strahan and Utley Go to Bat for Unilever's Vaseline Men

Published November 17, 2008
Related Searches: soap unilever vaseline design
Post a comment
Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline Men line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15 seconds, providing instant relief without a heavy feel, according to the company. The campaign, which is linked to ESPN and can be seen in its magazine, on television, radio and the ESPN website and other outlets, juxtaposes images of Mr. Strahan and Mr. Utley in their daily workout regimens, against how quickly the new line can fortify the skin. The range includes body and face lotions and hand and bar soap.

blog comments powered by Disqus