The creator of Dry Cleaner’s Secret is touting a new laundry detergent for modern fabrics that expand and retract to retain sweat, making high-performance athletic garments feel dry against the skin. Most brands of this high-performance apparel contain a blend of spandex, polyester, Lycra and other synthetic fabrics, and detergents are often unable to remove the odors and bacteria, leaving them stuck in the nooks and crannies of the material. According to Dry Inc., a recently published study observed how detergent residue is deposited into activewear fabric with every washing. Further, the company says, bleach and other laundry products fade color and erode the designed wicking properties. New ProWash activewear detergent provides a complete substitute or a cleaning boost to a regular laundry wash. “Consumer research has revealed that activewear garments are typically thrown out after only a few months of use, due to odor problems and stains. Now, consumers have a product they can confidently use regularly on their favorite, high performance athletic apparel, extending the life of their garments and eliminating odor,” said Scott Heim, president, Dry Inc.
ProWash began shipping in August to select Wal-Mart stores and will be available in early 2009 in a wide variety of grocery, drug and mass merchant stores across the greater U.S., according to Dry Inc.