Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a can of spray paint. Today, $1.5 billion Marc Ecko Enterprises includes a dozen lines of clothing and accessories including *ecko unltd., featuring the iconic Rhino logo, eckored, Marc Ecko Cut & Sew, Zoo York, along with Complex magazine, www.Complex.com and a videogame and multimedia division, Marc Ecko Entertainment.
According to Marc Ecko, founder and chief creative officer, Marc Ecko Enterprises, “I be-lieve in getting out of the comfort zone so to that end I am excited to partner with Parlux to introduce my first fragrance. I can’t tell you yet what it will be–but it won’t be conventional. With the know-how Parlux delivers and my vision, I look forward to a fragrance unlike anything you’ve ever experienced before.”
Neil Katz, chairman and chief executive of Parlux Fragrances, Inc., added, “With the Marc Ecko addition to our fragrance portfolio, Parlux Fragrances, Inc. will target yet another consumer group. We see Marc Ecko’s appeal as worldwide and a key part of our strategic plan. We believe Parlux is setting in motion dynamic initiatives by introducing brands that will appeal to a diverse and broad audience of consumers.”
Parlux Signs Licensing Deal with Marc Ecko
Published December 8, 2008
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