“CVS’s objective was to create its own brand and take a leadership role within this category. It wanted a package that was as distinctive in its presentation as it was functional,” according to Danielle Rogers, sales and product development director, Apollo Health and Beauty Care.
“Blade was designed as a tottle, a combination tube and bottle, with the dispensing closure on the bottom so users won’t have to shake a nearly empty container. The tottle was designed with a finger hole in the top so it is easy to pick up when wet,” David Snyder, TricorBraun design director, said.
More info: www.tricorbraun.com