TricorBraun received the American Graphic Design Award for the creation of Blade, a men’s body wash container. TricorBraun also won the award, sponsored by Graphic Design USA magazine, in 2007 for its design of an Elmer’s Glue bottle. The Blade brand is owned by and sold in CVS. Apollo Health and Beauty Care developed the shower gel and hair care products.
“CVS’s objective was to create its own brand and take a leadership role within this category. It wanted a package that was as distinctive in its presentation as it was functional,” according to Danielle Rogers, sales and product development director, Apollo Health and Beauty Care.
“Blade was designed as a tottle, a combination tube and bottle, with the dispensing closure on the bottom so users won’t have to shake a nearly empty container. The tottle was designed with a finger hole in the top so it is easy to pick up when wet,” David Snyder, TricorBraun design director, said.
More info: www.tricorbraun.com