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International



Published January 8, 2009
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Poland’s Eveline Cosmetics Plans U.S. Market Entry



POLAND: Eveline Cosmetics has signed an accord with ProConcept Marketing Group, Inc. and Kellie Olver, in which the European brand will enter the U.S. cosmetics marketplace. Eveline, based in Poland, sells more than 700 products in 45 countries and has annual sales of more than $500 million.
   
ProConcept, which is based in Buford, GA, recruited Ms. Olver to manage the marketing and strategic distribution of the Eveline products for the Western hemisphere. Ms. Olver, a former host of Home Shopping Network and The Shopping Channel, is now owner of her own cosmetic line called Kellie Olver Skin Care. She is reportedly in the process of securing a large distribution deal for the cosmetic line, and in addition to bringing the brand stateside, will formulate a special Eveline product line for women of color. ProConcept, based in Atlanta, projects annual sales in 2009 of more than $2.5 million and more than $5 million in 2010.
   
More info: www.eveline.com.pl

Beiersdorf Opens Nivea Haus in Dubai



UAE: Beiersdorf opened its second Nivea Haus, this one located in the world’s largest shopping mall in Dubai. The first Nivea Haus was opened in 2006 in Hamburg. The Nivea Haus in Dubai will offer face treatments, manicures and hairstyling.
   
The Nivea Haus in Dubai.
“We want to make the Nivea brand an even stronger experience in the Orient. That’s why we are opening our doors here to provide time to relax and unwind,” said Pieter Nota, member of Beiersdorf AG’s executive board responsible for brands. “As a global brand, Nivea aims to appeal to consumers everywhere. And Dubai is a world city—with an exciting mix of tourists, globetrotters and local shoppers.”
   
Beauty and care play an important role in the region, and Dubai in particular represents a close relationship between tradition and modernity as Arab women have their own special appreciation for decorative cosmetics, according to Beiersdorf. The company has had success in this area with Nivea makeup, which recorded a market share of 46% in its segment in 2007. In the Middle East, sales by the overall Nivea brand increased by 47% in the past year.

Henkel Named Germany’s ‘Most Sustainable Brand’



GERMANY: At the first German Sustainability Congress, Henkel garnered the award for Germany’s “Most Sustainable Brand.”
   
The German Sustainability Awards were conferred to companies that combine economic success with social responsibility and protection of the environment in an exemplary manner—and use their sustainability platform as a springboard for further growth.
   
An independent jury focused on consistency in sustainability management and evidence of a thorough approach to communications on sustainability topics to select the winner. One of the main factors for Henkel’s selection was that the company started early on to address the challenges of sustainability, developing a comprehensive corporate social responsibility strategy. This has been systematically disseminated throughout the company and encompasses all stages of its value chain. There was also recognition for Henkel’s deliberate and methodical approach in designating as its focal areas the fields of energy and climate, water and wastewater, materials and waste, safety and health, and social progress. This approach has led to further important contributions being made to sustainable development through the company’s business activities and products.
   
At the Congress, Dr. Friedrich Stara, Henkel’s executive vice president responsible for the global laundry and home care business, explained the message behind Henkel’s quality and responsibility logo. “Our aim is to establish a new quality standard in the marketplace and to assume issue leadership in the field of sustainability within the markets of importance to us,” he said.

P&G Combines Asean Marketing Efforts



THAILAND: Procter & Gamble has decided to pool key marketing activities in five Asean countries in an effort to expand its consumer product business at a faster pace, according to The Bangkok Post. P&G will take advantage of similarities while also responding to differences in various Asean markets, according to Parinda Hasdarngkul, who heads the new Asean marketing operation. The decision marks the first time that marketing of all P&G brands in Thailand, Singapore, Malaysia, Indonesia and Vietnam is being joined. In addition, the report stated that P&G operations in the five Asean countries will pool raw materials purchases to reduce costs.
   
According to company officials quoted in the report, although global conditions are tough, P&G remains confident it can still grow in the Asean region next year, and the company will employ the same “major strategies” it imposed during the 1997 economic crisis. Among those is continued expansion. P&G Thailand would continue to expand and hire more staff. Thailand is one of P&G’s largest production centers for hair care products, having exported products to more than 20 countries. P&G Thailand employs approximately 900 people.

Meghmani Finechem To Build Chlor-Alkali Plant



THAILAND: Meghmani Finechem, a subsidiary of Meghmani Organics, plans to build a 1,10,000 tpa chlor-alkali plant and a captive power plant at Dahej in Gujarat. The company expects to start trial production by March and commercial production by April. In the first phase, the unit will produce caustic soda, chlorine gas and hydrogen gas. In phase II, it will focus on downstream chlorine derivatives.

Symrise Opens Global Citrus Center in Brazil



BRAZIL: On Nov. 14, Symrise opened its global citrus center in Sorocaba, Brazil, marking what the company calls a new and decisive phase in the international citrus campaign that it began in March 2007. The new center is located in the Brazilian citrus belt in direct proximity to the world’s most important regions where high-quality citrus fruits are grown. By having immediate access to these raw materials and developing innovative proprietary technologies, Symrise will continue to solidify its market position in the field of citrus flavorings.
   
To facilitate this, the Sorocaba center’s production capacities for spray-drying were tripled, and an environmentally friendly thermal oxidation facility was installed. With the help of optimized distillation equipment, citrus specialties can be made on a production scale.
   
The Global Citrus Competence Center will develop and manufacture citrus flavorings and products such as terpenes, washings and extracts of citrus oils, folding of citrus oils, specialty oils and fractions via isolation and distillation, SBD dry emulsions, fruit juices and extracts.
   
The complex also has a pilot plant and a production plant for proprietary Symrise technologies such as SymTrap, an energy-conserving technology for recapturing top-quality natural flavoring components that are usually lost when citrus fruits are industrially processed. In addition, a specially designed “Citrus Room” will offer inspiration to clients and employees alike.
   
“Brazil and Argentina have become the most important citrus-producing region,” said Hans Holger Gliewe, president of the Latin American region, Flavor & Nutrition, “In the meantime, Brazil yields over twice as many fruits as Florida; over 50% of all of the world’s oranges come from here. In Sorocaba, we not only benefit from good weather all year round and our network of reliable business partners, but from our energy supply there, which will remain price-stable in the long run. Having direct proximity to Argentina, the most important lemon processor, is a major issue for us as well.” 

More info: www.symrise.com

Dow Creates Dow ORT for REACH Registrations



SWITZERLAND: Shifting its focus from REACH pre-registration to registration, Dow Chemical Company has established the Dow Only Represen-tative Trustee (ORT) to leverage REACH registrations and thereby reduce costs all along its supply chains. Under some specific conditions, the Dow ORT can offer to use the Dow registrations to cover under REACH the so called “indirect imports” of Dow substances by European Union (EU) importers.
   
To ensure confidentiality of customers’ business information, Dow has selected PricewaterhouseCoopers Advisory N.V. in The Netherlands to operate as the trustee. With the Only Representative Trustee solution, Dow contends it would enable its selected direct non-EU customers and indirect EU customers (importers) to avoid excessive REACH compliance costs. In addition, with the Dow ORT it can be much easier for EU importers within Dow’s supply chain to see their REACH registration obligations covered. More info: www.reach.dow.com

Noveon Consumer Specialties Participates in In-Cosmetics Asia



THAILAND: Lubrizol’s Noveon Consumer Specialties team participated in In-Cosmetics Asia, which was held in Bangkok, Thailand Nov. 4-6, 2008. The team participated with exhibits and technical paper presentations including The SensiMap Formulating Concept, a creative combination of texture and sensory elements provided by Carbopol polymers and Schercemol esters; Creating the Right Sensory With the Right Choice of Carbopol Polymers; Make it Bold, with special highlights on Fixate hair fixative polymers; Health & Wellness, featuring methyl glucoside derivatives and Green Schercemol esters; and new styling concept formulations and prototypes for the Asian market.

More info: www.lubrizol.com

Cosmoprof Asia in Hong Kong Draws Nearly 40,000



HONG KONG: Concluding its 13th edition at the Hong Kong Convention Exhibition Centre, Cosmoprof Asia, held Nov. 12-14 2008, attracted 1,357 exhibiting companies (up from 1,265 in 2007) and 39,467 attendees (a 6.44% increase over 2007). As in years past, the show attracted new and innovative brands in addition to industry leaders such as Alcan, HCP, Intercos, Rexam, Dermalogica, Dibi, Germaine De Capuccini, LPG, Babyliss, Lakme, Takara Belmont, Elcos, Asia Pacific, Bioline, Aska, Giffarine and others. More than 500 attendees attended educational events during the show.    
   
In addition, a special dinner was hosted at the designer restaurant Pierre by legendary Parisian 3-star Michelin chef Pierre Gagnaire. This provided an outstanding opportunity for Asia-based finished products manufacturers to network with existing and potential suppliers of raw materials, packaging, contract manufacturing and full service. Show organizers report that 64 players took part in this invitation-only networking event. The next Cosmoprof Asia is scheduled for Nov. 11-13, 2009 at the Hong Kong Convention Exhibition Centre. More info: www.cosmoprof-asia.com

More Liquid Detergents for Japan



JAPAN: According to published reports, Kao Corp., Procter & Gamble Japan KK and Lion Corp. are increasing capacity for liquid laundry detergent by 20-50% as consumers switch away from powders. Liquid detergents accounted for 34% of all such detergents sold in the first nine months of this year, a 7% increase. Kao is reportedly redesigning production lines at its Wakayama factory and plans to launch liquid detergent output there as early as this spring. P&G Japan recently upgraded capacity by approximately 20% at its Takasaki plant in response to a 20% increase in volume sales for its liquid detergent. Lion plans to spend about 500 million yen to set up a new production line at its Sakai plant.

Japanese Companies Seek Men



JAPAN: Ikemen—a Japanese catchword for “good looking men”—is spreading through Japan, and companies are working hard to lure more males to their counters and kiosks.  Shiseido, for example, holds 90-minute seminars to instruct men in how to use the latest skin care products. Biotherm, traditionally a unisex brand, has set up kiosks for men’s items in major department stores. Meanwhile Clinique Laboratories is touting men’s skin care goods via direct sales. Otsuka Pharmaceutical has launched Ul-Os skin care brand for men. It is the drug maker’s first male cosmetics brand. The line’s five items, which are sold at drug stores, can be used on the body or face. 

Amway India To Invest in Himachl Pradesh Plant



INDIA:  Amway India plans to invest  in its plant at Baddi in Himachal Pradesh over the next year. According to Amway India’s vice president (South) Anshu Budhraja, the investments are being made to meet the increasing demand for the existing Amway products and to handle new products. Mr. Budhraja said the company has grown by more than 40% this year.


Colgate Sells Stake in Nepal Subsidiary



INDIA: Colgate-Palmolive India Ltd. has sold its stake in its wholly-owned subsidiary Colgate Palmolive (Nepal) Pvt. Ltd. to Everest Hygiene Products Pvt. Ltd., Nepal. According to a report in the Hindu Business Line, concurrent with the sale, the company has signed a contract manufacturing agreement to continue to source toothpowder from the factory in Hetauda, Nepal.

In-Cosmetics Asia Reports More International Visitors



In-Cosmetics Asia, which was held at BITEC in Bangkok, Nov. 4-6, reported its highest percentage of international visitors—38%, which is double the percentage that attended in 2007. Overall, 3,466 visitors from Thailand and 37 other countries including China, Iran, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Australia, Brazil and the U.S. attended the event to explore the wares and services of 232 exhibitors.
   
New in 2008 was Imagine, which was designed to inspire R&D specialists by capturing innovative prototypes. With marketing trend presentations and Asia’s first ever Natural and Organic Cosmetic Ingredients Workshop, the show’s seminar program proved popular, according to the organizer, Reed Exhibitions.


Merck KGaA Completes REACH Pre-Registration



GERMANY: Merck KGaA has completed the pre-registration of all REACH-relevant chemical substances for the entire Merck Group. Merck has pre-registered more than 1000 chemical substances with the European Chemicals Agency (ECHA). This includes all REACH-relevant chemicals supplied by Merck subsidiaries. Merck has also checked whether substances from its suppliers also meet the requirements of REACH. More info: www.merck-chemicals.com


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