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Published January 8, 2009
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Oriflame Taps The Arctic For Men’s Skin Care Line

Oriflame has launched North for Men, billed as a modern skin care range for men. A key ingredient in the line is Arctic Pro Defense, which contains rhodiola root extract, an antioxidant-rich polar botanical known for its healing properties that protect skin against thermal stress and help it adapt to internal and external aggressors, according to Oriflame. North for Men includes Active Face Wash, Sensitive Skin Shaving Foam, Normal Skin Shaving Gel and After Shaving Moisture Balm. Oriflame plans to roll out anti-aging skin, body and hair care products during the year.  More info: www.oriflame.com

Pravana’s Pure Light Boosts Blonde Hair

Pravana Naturceuticals has added new sulfate-free Pure Light Brightening shampoo and conditioner, which instantly brighten and whiten blonde, highlighted or natural silver/white hair. Both formulations feature a dual ultra-violet dye system that serves as a virtual optical brightener to neutralize yellow tones. Offered in 10.1oz bottles, the shampoo is $18 and the conditioner is $20. 

More info: www.pravana.com

Seventh Generation Adds Dishwasher Pacs


Seventh Generation is touting new phosphate- and chlorine-free Auto Dish Pacs that deliver concentrated dishwashing power in a single-use form. The concentrated natural-formula detergent, offered in free and clear or lemon varieties, is secured in a biodegradable polymer shell. Each 100% post-consumer recycled box contains 15 single-use pacs. 
More info: www.seventhgeneration.com

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