Latvia’s Madara Signs UK Distribution Deal
UNITED KINGDOM: Latvian natural skin care brand Madara has signed a distribution deal with Pravera Ltd., a British distributor of leading natural brands. This new four-year agreement is part of Madara’s strategy to establish itself in the premium natural beauty market in the UK.
“Madara is a great addition to our current brand portfolio,” said Graeme Hume, director of Pravera Ltd. Retailers that have already agreed to take on the Madara range include So Organic and Content Beauty in London, Ecorium in Canterbury, Little London Herbal Store in Nottingham and Enbeauty in Glasgow. To drive awareness for the brand among UK retailers and consumers, a trade and consumer PR campaign will run through June.
In other news, after reformulating some of its products, the brand is now certified according to the international Ecocert standard for natural and organic beauty products. The Madara range comprises 22 different products that contain herbs and plants such as calendula, plantain and rosehip, which are well known for their high content of active ingredients.
More info: www.madara.co.uk
Attendance Rises 65% at In-Cosmetics India 2008
INDIA: BRIC countries are expected to survive the downward trend occurring in other markets. In fact, recent predictions forecast India’s economy to grow 5.1% in 2009. For companies in the cosmetics and toiletries industry the news is even better. Sales in this sector grew 46% in the period between 2002-2007 and are set to continue at this rate between 2007 and 2012.
In-Cosmetics India has reported similar growth. For the 2008 event, attendance rose 65% to 2,588, according to Reed Exhibitions. Show organizers report that a number of companies have already signed up for the 2009 event, which will be held Sept. 9-10 in Mumbai.
More info: www.in-cosmeticsindia.com
Skinprint Launches in Asia
THAILAND: Skinprint is partnering with the Add-Life Anti-Aging Center in Bangkok to launch Skinprint products and services throughout the region.
Add-Life Anti-Aging Center, which custom blends nutraceuticals, will reportedly formulate Skinprint’s cosmeceutical products in a new cosmetics laboratory.
More info: www.skinprint.com
Vietnamese Cosmetics Market Shows Promise
VIETNAM: With more than 60% of its population under the age of 35, Vietnam is poised to be a growth market for cosmetics companies. A number of brands, including Shiseido, L’Oréal and Estée Lauder, are already touting their wares in the southeast Asian nation.
According to a published report, a Nielsen survey conducted last year indicates that in recent years, Vietnam’s cosmetics market has maintained strong growth, at about 16% a year, and consumers are willing to pay high prices for well-respected international brands.
CavinKare Launches Adidas Personal Care in India
INDIA: CavinKare Pvt. Ltd. will launch Coty’s Adidas range of personal care products—deodorant, body spray, shower gel, aftershave and eau de toilette—in India.
“We will jointly invest in building the brand in the Indian market. In the long run, depending on the demand, we may even consider introducing customized fragrances by setting up a manufacturing facility here,” said C.K. Ranganathan, chairman and managing director of CavinKare.
Priced slightly above Axe, the Adidas range will be stocked in more than 50,000 shops in India.
Cognis’ Communications Efforts Honored by PR Magazine
GERMANY: Cognis has received the 2008 European Excellence Award in the “Evaluation” category in recognition of its worldwide corporate communications.
The European Excellence Awards honor the best communications and PR activities across Europe, and are organized by European corporate communications and PR Magazine Communication Director.