05.18.09
Noveon Consumer Specialties presented formulating themes from its SensiMap Formulating Concept that satisfy the senses, stir the emotions and ultimately result in a more intimate connection between formulations and the consumer. Each theme is illustrated by four prototype skin care products using the appropriate combination of Carbopol polymers and Schercemol esters. Each formulating theme aligns with a specific industry trend and is designed to match the sensory expectations in a particular region of the world. Five formulating themes have been developed:
Party Time! caters to the behaviors of young professional women and is geared toward the sensory preferences of European consumers. The Party Time! formulating theme is designed to help gear up for that exciting night and includes products that highlight the user and fuel her activities while allowing her to show off.
The Fresh Start formulating theme is designed for aging consumers who strive to regain their youthful appearance, a common aspiration for baby boomers. The Fresh Start formulating theme is geared toward the sensory preferences of North American consumers.
Asian Brightening Secret incorporates skin brightening benefits into a typical daily skin care regimen. This formulating theme is geared toward the sensory preferences of Asian consumers, who perceive a balanced, light skin tone to be a sign of skin purity.
For North Latin American consumers, the Pampering formulating theme contains a Relaxing Cream, Beauty Recovery Body Scrub, Embellishing Anti-Cellulite Creamy Gel, and a Skin Conditioner and addresses the need to rejuvenate and recharge. The entire formulating theme offers an exquisite way to pamper the senses.
Skin physiology is governed by a circadian rhythm that gives rise to differences in skin composition, function and overall appearance throughout the day. The Chronobiology formulating theme for South Latin American consumers uses modern science to enhance the beauty of mature skin, but does so in synergy with this natural cycle.
Kits are available of these innovative skin care product prototypes exhibiting the SensiMap Formulating Concept. Kits are tailored to the unique sensory preferences of different global markets such as North America, North Latin America, South Latin America, Europe and Asia.
More info: www.sensimap.com
Party Time! caters to the behaviors of young professional women and is geared toward the sensory preferences of European consumers. The Party Time! formulating theme is designed to help gear up for that exciting night and includes products that highlight the user and fuel her activities while allowing her to show off.
The Fresh Start formulating theme is designed for aging consumers who strive to regain their youthful appearance, a common aspiration for baby boomers. The Fresh Start formulating theme is geared toward the sensory preferences of North American consumers.
Asian Brightening Secret incorporates skin brightening benefits into a typical daily skin care regimen. This formulating theme is geared toward the sensory preferences of Asian consumers, who perceive a balanced, light skin tone to be a sign of skin purity.
For North Latin American consumers, the Pampering formulating theme contains a Relaxing Cream, Beauty Recovery Body Scrub, Embellishing Anti-Cellulite Creamy Gel, and a Skin Conditioner and addresses the need to rejuvenate and recharge. The entire formulating theme offers an exquisite way to pamper the senses.
Skin physiology is governed by a circadian rhythm that gives rise to differences in skin composition, function and overall appearance throughout the day. The Chronobiology formulating theme for South Latin American consumers uses modern science to enhance the beauty of mature skin, but does so in synergy with this natural cycle.
Kits are available of these innovative skin care product prototypes exhibiting the SensiMap Formulating Concept. Kits are tailored to the unique sensory preferences of different global markets such as North America, North Latin America, South Latin America, Europe and Asia.
More info: www.sensimap.com