Actress Jessica Biel Inks New Deal with Revlon
Jessica Biel is Revlon’s new global brand ambassador. The actress, who got her start on “7th Heaven,”joins the brand’s roster of female ambassadors which includes actresses Halle Berry, Jennifer Connelly, Jessica Alba, Beau Garrett and supermodel Elle Macpherson.
|Jessica Biel is now a Revlon brand ambassador.
In addition to being featured in upcoming global advertising campaigns, Ms. Biel will be involved with various company-sponsored philanthropic activities and fundraising events for charity. One of her first appearances was the May 2 EIF Revlon Run Walk in New York City.
“Revlon represents today’s modern woman,” said Ms. Biel. “I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world.”
Energizer Takes on Swine Flu
In response to the recent swine flu outbreak, Energizer Personal Care donated 500,000 packages of Wet Ones Antibacterial Wipes to schools in communities hardest hit by the swine flu. The Shelton, CT-based company also offered $1 off coupons for Wet Ones Antibacterial Wipes online at www.wetones.com.
Selestial Detergent Gets Green Award
Selestial Soap Natural Laundry Detergent has received the Parent Tested Parent Approved (PTPA) Media Seal of Approval for excellence in the Green Category.The PTPA Media Go-Green Award is committed to finding the latest and greatest products which leave little or no footprints on the environment, according to Sharon Vinderine, president of PTPA Media.
“We are committed to providing green cleaning products for families that really work and are cost-effective,” said Ruth Smith, co-owner of Selestial Soap, which is based in Traverse City, MI.
More info: www.selestialsoap.com
Dove Gets in on Gossip
To herald the launch of Dove Go Fresh Burst Body Wash, Dove and “Gossip Girl” have createda new video series “Gossip Girl: Real NYC Stories Revealed,” which began airing during episodes of the hit show.In the series, four young women share stories about growing up, surviving and succeeding in
|Dove has teamed up with Gossip Girl to market Go Fresh.
Sun Products Has Its Day in the Sun
It may be the new kid on the block in the detergent market, but Sun Products Corp. was in the celebrity spotlight this past television season as its All laundry detergent was featured on an episode on “Donald Trump’s Celebrity Apprentice.” Sun Products associates Kevin Keating and Shannon Silsby were featured on the episode, during which the celebrities were asked to create a viral ad.
More info: www.all-laundry.com
Burgers and Laundry Bubbles in Mexico
In Mexico, fast food retailer Burger King has launched a cross-promotional national coupon campaign with Viva, Mexico’s largest premium laundry detergent brand.
Hi SPF Sunscreen Debuts in U.S.
La Roche-Posay has brought its cult favorite Anthelios 60 sunscreen, which offers high UVA protection with Cell-OX Shield, to the U.S. market. Worldwide, one Anthelios 60 Ultra Light Fluid is sold every 15 seconds worldwide, according to La Roche-Posay. The line—Ultra Light Fluid for face, a Melt-in Lotion for face and Melt-in Milk for body ($26-$32)—is available at physician offices, CVS, Duane Reade, Longs and Brooks locations with Dermo-Skincare Centers and online.
More info: www.larocheposay.us.
Long-lasting AP Highlighted on Rachel Ray
Syzygy Innovations’ SweatBlock antiperspirant took a spin in “The Rachael Ray Show” Human Lab during which firemen test the effectiveness of the long-lasting antiperspirant. Applied once a week at bedtime and touted to stop underarm sweat for seven days, SweatBlock’s formula utilizes aluminum chlorideto treat excessive sweating. The firm says it has overcome the problems aluminum chloride has previously presented, such as painful irritation to the skin and a foul odor.
More info: www.sweatblock.com
Purex Goes Green
Artist Jeff Sadowski has won the PurexSavesGreen tote bag design contest for his environmentally-friendly “Smart and Green Purex-hilaration” slogan and funky leaf design. For his work, which took the top prize from among more than 38,000 entries, Mr. Sadowski will receive a 2009 Smart Car. Nine runners-up will receive tote bags printed with their own design and slogan.
More info: www.henkel.com
Veet Looks Neat this Summer
Reckitt Benckiser has launched the “Veet Spray on Your Summer Smooth” campaign, to help promote its new spray on hair removal cream. The campaign, located at www.veet.us/legs, invites women to submit photos of their legs and explain why they are their best assets, with a grand prize winner will receiving a trip for two to the Barbados and a year’s supply of Veet products.
BET Teams Up with Dr. Miracle's
Celebrity look-alikes were asked to upload their pictures to win a VIP trip to Los Angeles to attend the BET Awards in contest sponsored by Dr. Miracle’s. In addition, the winner will be featured in a commercial for the brand.
More info: www.drmiracles.com
Lierac Paris Sponsors Junior League
European skin care line Lierac Paris is sponsoring The Association of Junior Leagues International Inc. (AJLI) for the 2009-2010 season. To kick off the sponsorship, Lierac Paris created a spa lounge to pamper Junior Leaguers during the AJLI 2009 Annual Conference, which was held in April in Atlanta, GA.In addition, Lierac Paris will continue its support of Junior Leagues around the U.S. with customized regional events and community outreach.
Luster Pink Product Placement on 'Beauty Spaces'
Luster’s Pink was featured on TLC’s new “Beauty Spaces,” a spin-off of the award-winning show “Designing Spaces.” Luster Products and its international style team demonstrated the versatility of Pink products to transform ordinary hair to beautiful, shiny, healthy looking hair.
“Showcasing Pink on The Learning Channel and WE is truly a watershed moment for Luster, the Pink brand and the black hair care industry as a whole,” said Brenda Turner, director of marketing for Luster Products.
More info: www.lusterproducts.com
A New Beauty for L'Oréal
Freida Pinto (left), actress in themulti-Oscar winning film “Slumdog Millionaire,” and Evangeline Lilly, who plays Kate on hit TV show “Lost,” have joined Elizabeth Banks as the newest world spokespeople for L’Oréal Paris.
A Rub-Proof Concealer
Sandal season is here and feet will be out in full display until (at least) Labor Day. For women who have kept their feet covered up, Allyson Carey, the make-up artist for CBS’s “The Bold and the Beautiful” has created Tintalize, a rub-proof, waterproof and sweatproof concealer that hides abrasions, scars, blisters, corns, veins, age spots and other discolorations. Safe for diabetic use, Tintalize has twice the pigment load of average concealers. It comes in seven colors from vanilla mousse to chile chocolate.
More info: www.tintalize.com