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Published June 9, 2009
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Chanel No. 5 has its Day in New York City

May 5 may be best known as a Mexican holiday commemorating the Battle of Puebla, but in New York City this year it was Chanel No. 5 Day.To celebrate the iconic fragrance and the unveiling of its latest campaign, May 5, 2009 was designated by the city of New York as Chanel No. 5 Day and a portion of Fifth Avenue was renamed Avenue No. 5 for the week.

The occasion also highlighted the debut of Chanel’s new short film “Train de Nuit,” which is exclusively being shown on www.chaneln5.com. Directed by Jean-Pierre Jeunet and starring Audrey Tautou, the film depicts brief encounter between a man and a woman traveling to Istanbul on the Orient Express night train. Ms. Tautou joins Nicole Kidman, Ali McGraw, Carole Bouquet, Lauren Hutton and Catherine Deneuve as women have represented the iconic scent, which debuted in 1921.

From l-r: Chanel’s John Galantic and Suzanne Johnson with Saks Fifth Avenue’s Steve Sadove, Christine Dagousset and Ron Frasch.

L’Oréal Paris Honors Female Filmmaker

At the Tribeca Film Festival, held in New York City in April, L’Oréal Paris presented the third annual L’Oréal Paris Women of Worth Vision Award to Jennifer Phang for her screenplay Look For Water.

L’Oréal Paris spokesperson Dayle Haddon with Jennifer Phang.
As one of the Tribeca Film Festival’s sponsors, L’Oréal Paris created the Women of Worth Vision Award to honor a female filmmaker whose work reflects the spirit of L’Oréal’s Women of Worth initiative, a grassroots program that recognizes women from around the country who serve their communities, inspire others by example and have an innate sense of social responsibility and act on it, according to the company.

Ms. Phang received $15,000 and a limited edition L’Oréal Paris 2009 Women of Worth Compact designed by Carelle.

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