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July 9, 2009

Angie Harmon and Purex Team Up to Change Lives

To mark the launch of Purex Complete 3-in-1 Laundry Sheets, which combine detergent, softener and anti-static in one sheet, actress Angie Harmon has teamed up with Purex for the Purex Changes Lives program. In this campaign, consumers who switch to Purex Complete 3-in-1 brand in the laundry room can redirect one dollar from their purchase to, a global micro-lending website that helps low-income families create their own sustainable sources of income.

Angie Harmon logs on for a good cause.
Consumers can visit to learn about 100 mom entrepreneurs and their family businesses and designate one dollar from their purchase to support the family of their choice. Once they have chosen an entrepreneur to support, visitors to the site can receive updates on their loan status and follow their entrepreneur’s activities via emails and downloadable widgets.

“As a mother of three, I spend a lot more time in the laundry room than I'd like,” said Ms. Harmon. “I love that Purex Complete 3-in-1 laundry sheets simplify the process…I feel even better about using Purex Complete 3-in-1 because I know I'm empowering other moms around the world to provide for their families.”

Lancôme’s Hathaway at Newhouse Filmmaking Event

On May 14, Lancôme brand ambassador Anne Hathaway participated in Syracuse University’s Newhouse School of Public Communications’ "The Future of Filmmaking" discussion at the W New York Union Square.

At the event (l-r), Michael Lynton, chairman and chief executive officer of Sony Pictures Entertainment, stands with director Nora Ephron; actress Anne Hathaway; Serge Jureidini, president of Lancôme; Lisa Hughes, vice president and publisher of The New Yorker; and Ken Auletta, writer of The New Yorker’s Annals of Communications.

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