08.04.09
Could Beauty Spending be on the Rebound?
Need some good news? According to The NPD Group, Inc., 55% of beauty shoppers surveyed in April said they will still buy beauty because it makes them feel better about themselves—up four percentage points since November 2008. More women also indicated they were likely to go to spas/salons on a regular basis and to buy beauty products on impulse than previously reported, according to the Port Washington, NY-based firm.
Are beauty shoppers back at it? |
“It is very encouraging to see the overall positive shift among beauty shoppers. That tells us that, while we are not out of the woods yet, the greater proportion of beauty consumers are willing to explore spending again,” said Karen Grant, senior global industry analyst and vice president of beauty at NPD. “Beauty being so directly tied to a woman feeling better about herself is a vital trigger that cannot be missed in the marketing of beauty products today.”
So how is this positive thinking benefiting the industry? Additional statistics released by NPD in July revealed that while overall sales of prestige fragrances sold in U.S. department stores have declined, sales of premium priced fragrances (those priced at $100 and above) are up significantly. In the first quarter of 2009, premium fragrance products—which represented approximately 9% of total fragrance sales—were $26 million, a 10% gain over results posted in first quarter of 2008.
Premium priced skin care face products (priced above $70) have, up until now, been considered to be somewhat recession-proof. Recently, however, premium priced skin care face product sales declined by 6% in the fourth quarter of 2008, according to NPD. That was the first time premium priced skin care face products performed worse than products priced below $70, which were down only 3% in the fourth quarter of 2008. Sales of premium priced face products fell 7% percent in Q1 2009, while sales of face products priced below $70 dropped 5%.
More info: www.npd.com
Horst Rechelbacher To Keynote HBA Global Expo
Horst Rechelbacher, founder of Aveda and currently president of Intelligent Nutrients, will be the keynote speaker at HBA Global Expo. As a man with strong convictions who has turned his beliefs and vision into thriving companies—the latest of which is a fully certified organic plant-based beauty line—Mr. Rechelbacher’s HBA keynote presentation on the naturals and organic marketplace will be a highlight of the event, which takes place Sept. 15-17 at the Jacob K. Javits Convention Center in New York.
The conference program will include more than 45 sessions featuring over 200 speakers, covering an array of topics on six themes.
More info: www.hbaexpo.com
Salons, Day Spas Must Be Social
According to data from Ad-ology Research, Westerville, OH, 57% of 18-24 year olds and 48.5% of 25-34 year olds say social media influences their choice of a hair salon/barber or day spa. Across all demographics, online media had the most impact, with local websites (28.8%) and online yellow pages (22.3%) ranking as the most influential.
“The younger crowd wants the latest styles, but they also want to go somewhere popular, somewhere their friends go,” said C. Lee Smith, president and chief executive of Ad-ology Research. “Salons and spas need to get active online since chatter on social networks and positive comments can attract these young potential customers.”
More info: www.ad-ology.net