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August 5, 2009

Ouidad's new look.

Ouidad Celebrates 25 Years with a New Look

“The Queen of Curl” stylist Ouidad is celebrating 25 years in the industry with a fresh, new, vibrant look for her collection of hair care products.The new packaging debuted last month at, her signature salons in New York City and Santa Monica, CA and 20 certified Ouidad salons across the U.S. The company commissioned German artist Gisela Goppel to design the curl icon featured on the packaging.

“I was inspired by the energy and motion of curly hair, I worked with dynamic and vigorous forms that reflect the shape of the curls, waves and loops,” said Ms. Goppel. Color radiates throughout the collection with corresponding metallic accents for added dimension and depth.

The soft shape and silhouette of the curl are reflected in the architecture of the new bottles. With rounded shoulders, the soft touch bottles are gentler on the hand.

SeaCliff Offers New Filling Capabilities Ideal for Oval and Oversized Tubes

SeaCliff Beauty Packaging & Laboratories has purchased a Norden NM 700 machine that allows the company to fill upward of 70 tubes a minute.

According to SeaCliff, this machine is ideal to fill oval and oversized tubes commonly used in personal care products. Furthermore, it has a unique sealing feature that utilizes the Design-a-Seal system that gives customers numerous customization options on ways that the tube can be sealed.

“We are thrilled to provide our clients with another service where we can further ensure their complete product needs are met entirely onsite at SeaCliff—where we can fill tubes we designed with product that was formulated in our laboratories,” said Vonda Simon, founder of SeaCliff Beauty Packaging & Laboratories, Newport Beach, CA.

“Because we are always looking for new ways to provide our clients with the most sanitary packaging options, this machine comes with a cleaning accessory that cleans the tubes just prior to filling to ensure there are no particles or dust at the time of product filling,” Ms. Simon added.

More info: SeaCliff Beauty Packaging & Laboratories, (949) 955-1239 or visit

NJPEC Opens Packaging Competition to Non-Members

The New Jersey Packaging Executive Club (NJPEC) is accepting submissions for its annual Package of the Year Awards competition and exhibition gala. This year, non-members are eligible to compete, according to NJPEC.

Submissions will be reviewed by a blue ribbon panel of judges, including:
• Lorraine Ahart, Victoria’s Secret;
• John Alongi, Avon;
• Leslie Artesona, Elizabeth Arden;
• Peter Boemio, Pfizer;
• Pankaj Garg, Coty;
• Steve Longo, Professor of Design, County College of Morris;
• Gary Montalbano, Estée Lauder and
• David Reed, Hartz Mountain.

Submissions must be work produced between September 2008 and August 2009 in the following categories: Cosmetics and Fragrances; Food and Beverage; Pharmaceuticals/Medical Devices; Promotional Packaging; Personal Care; Household/Industrial; Package Graphic Design; Folding Cartons and Rigid Boxes. There will be special awards for Sustainable Packaging, Innovation, Market Impact, Best Use of Stock Packaging, Rutgers Students’ Choice and Package of the Year. The entry fee is free for members and $75 per submission for non-members. The submission deadline is Sept. 7, 2009.

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