08.21.09
Astral Brands appointed JuE Wong to the position of chief executive officer. A seasoned senior executive with a depth and breadth of consumer products business knowledge and industry experience, Ms. Wong will preside over the multi-channel marketer and distributer’s leading health and beauty brands.
Ms. Wong joins Astral Brands with a proven track record of propelling both established and emerging brands to the next level at Cargill Inc., PepsiCo International, Dial Corp., Murad Inc., NV Perricone MD Ltd. and ZO Skin Health by Dr. Obagi. Ms. Wong’s iglobal reach and success in multiple distribution channels is expected to put Astral Brands on the fast track to growth as she takes on the role of CEO guiding three channel-specific brands: Aloette Cosmetics (franchise model/direct to consumer), Pür Minerals (retail), and CosMedix (professional).
Originally from Singapore, Ms. Wong is an honors graduate of The Australian National University. In 2004, she was a Wall Street Journal nominee for the publication’s “Top 50 Women to Watch.” She has held senior level executive positions domestically and internationally, including those in Singapore, Hong Kong, Bangkok, London, Geneva, Los Angeles and New York.
Ms. Wong joins Astral Brands with a proven track record of propelling both established and emerging brands to the next level at Cargill Inc., PepsiCo International, Dial Corp., Murad Inc., NV Perricone MD Ltd. and ZO Skin Health by Dr. Obagi. Ms. Wong’s iglobal reach and success in multiple distribution channels is expected to put Astral Brands on the fast track to growth as she takes on the role of CEO guiding three channel-specific brands: Aloette Cosmetics (franchise model/direct to consumer), Pür Minerals (retail), and CosMedix (professional).
Originally from Singapore, Ms. Wong is an honors graduate of The Australian National University. In 2004, she was a Wall Street Journal nominee for the publication’s “Top 50 Women to Watch.” She has held senior level executive positions domestically and internationally, including those in Singapore, Hong Kong, Bangkok, London, Geneva, Los Angeles and New York.