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September 3, 2009

L’Oréal Inks Long-Term Deal with ‘Project Runway’

Lifetime Television, The Weinstein Company, L’Oréal Paris and Garnier have inked an exclusive, multi-platform promotional arrangement and sponsorship of the sixth season of “Project Runway” and its all-new companion series, “Models of the Runway,” both of which debuted Aug. 20.

L’Oréal has forged a multi-season alliance with Project Runway.
Under the terms of the multiple-season alliance, L’Oréal Paris and Garnier will serve as the official category partners for the sixth season of the Emmy-nominated and Peabody Award-winning “Project Runway” and the inaugural season of “Models of the Runway.” Campaign elements include integrations of numerous L’Oréal Paris and Garnier products into “Project Runway” and “Models of the Runway;” tagged tune-ins to air on Lifetime and on radio throughout the U.S.; and co-branded print advertising in major market daily newspapers and national magazines. Also included in the partnership will be a major digital push, including extensive online and viral content and the custom micro-sites The L’Oréal Paris Makeup Room and The Garnier Hair Studio (housed within the “Project Runway” and “Models of the Runway” sites on Both sites will feature branded video starring L’Oréal Paris consulting makeup artist Collier Strong and Garnier celebrity hair stylist Philip Carreon using company products to instruct consumers with cutting-edge beauty tips. Additionally, the sites will showcase select photos documenting styles from each episode with corresponding L’Oréal Paris and Garnier products needed to get the looks seen on “Project Runway” and “Models of the Runway.” L’Oréal Paris will also have title sponsorship of a major online sweepstakes with weekly $1,000 cash prizes and one grand prize of $25,000 and a trip to New York to meet Tim Gunn.

Henkel Supports Children's Art

Henkel has launched the Henkel Helps Create! Kids’ Art Contest. Children ages 2-18 years old can upload their unique artwork—with a vision for creating a better world—to a virtual art gallery at for a chance to win travel awards and cash prizes.Artistic submissions will be judged by online visitors and the celebrity judges, including contemporary artist Romero Britto, “Fancy Nancy” author Jane O’Connor, Sotheby’s auction house print specialist Courtney Booth and Anelle Miller, director of the Society of Illustrators.

“At Henkel, we’re thrilled to launch this exciting new contest for our youngest friends, who see the world as one that they can help shape and improve and are the catalyst for making our world a better place,” said Natalie Violi, director, corporate communications. “The Henkel Helps Create! Kids’ Art Contest is a perfect opportunity for children to illustrate and share how they would create a sustainable future, and for Henkel to showcase their innovative efforts nationwide.”

Henkel will evaluate the entries by age group to select four grand prize winners, who will win a trip to New York City in November for an art gallery event showcasing their submissions at the renowned Society of Illustrators and a cash prize of $1,000 to be used toward their future education. will also invite consumers to vote on finalists to determine four Voter’s Choice Winners who will be awarded $500 each toward the purchase of art supplies.All grand prize and voters choice winners will be announced on the contest website on Oct. 8.

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Sex and the City Star Pitches for Biotherm

“Mr. Big” is now a pitchman for Biotherm Homme. The men’s skin care brand recently named actor Chris Noth as a spokesperson for North America. Mr. Noth will be the face of the new Biotherm Homme face care in the upcoming campaign for Force Supreme, with ads breaking in time for Holiday 2009 and will run throughout 2010, including during the May release of the sequel to the “Sex and the City” movie.

“Chris Noth is the perfect Biotherm Homme ambassador,” said Marie-Josee Lamothe, vice president/general manager for Biotherm, North America. “While always exuding a casual, suave and elegant attitude, Chris manages to create a bond with his audience remaining accessible and relatable to both men and women equally, values which are important to Biotherm. Charismatic and simple, Chris is a natural fit with the brand.”

A graduate of the Yale School of Drama, Mr. Noth can also be seen in ‘My One And Only” opposite Renee Zellweger as well the CBS series “The Good Wife” opposite Julianna Margulies.

Babies Gone Wild

Wild Natural Beauty’s Wild Natural Baby has arrived! The newline ofsulfate-, paraben- and phthalate-free skin care products include Happy Baby Soap, Splish Splash and Nighty Nite Organic Shower Gel (both of which are said to be thicker than castile soaps), Bubbles Natural Baby Shampoo, Pookie Natural Body Lotion, Wiggle Baby Cremes, Lil’ Soaker Bath Soak, Cutie Patootie Diaper Ointment and Fluffy Bear Talc Free powder. The new baby care line is offered online at, and

Scarlett Johansson Is the Face of D&C Makeup

The face of Dolce & Gabbana’s new foray into cosmetics—Scarlett Johansson—made a personal appearance at Selfridges flagship store in London on July 31 to celebrate Dolce & Gabbana The Make Up, its new line created with P&G’s prestige products unit.

Scarlett Johansson as the face of Dolce & Gabbana.

The line, which includes face, eye, lip and nail color, is being sold in the UK, Italy and in the U.S. at Saks Fifth Avenue in New York City and Beverly Hills, CA.

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Colgate Launches Softsoap Body Wash

Colgate-Palmolive launched Softsoap Nutri Serums body wash, the first body wash to be infused with nutrient rich softening serum pearls. Available in two variants—Restoring with Vitamin E and Moisture Retaining with Omegas 3 & 6—these freshly scented formulas deliver essential nutrients and hydrators, according to the company. “The introduction of our Nutri Serums line marks a true milestone for the body wash category,” said Philip Durocher, general manager, personal care, Colgate-Palmolive. “Softsoap Nutri Serums bodywash has a completely unique look and feel, unlike any other, and its innovative softening serum pearl technology allows consumers to achieve soft healthy-looking skin every day.”

CellCeuticals Wins Top Honors for Commercial

CellCeuticals Biomedical Skin Treatments has won two Bronze Telly Awards for Best Commercial—Long Form and Best Commercial—Short Form. First presented in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The competition receives more 13,000 entries annually.

CellCeuticals debuted its commercial spots in January 2009, with long- and short-form spots that aired in national cable and regional broadcast markets. The commercials, which were produced by Caudill and Associates, included appearances by CellCeuticals co-founder and chief executive officer Paul Premo, co-founder and plastic surgeon Dr. Garth Fisher and Dr. Wendy Walsh.

A New Face for Cover Girl

Actress Dania Ramirez has become the newest face of CoverGirl cosmetics.The 29-year-old Dominican is best known for her role as Maya Herrera on NBC’s “Heroes.”

“Being a CoverGirl is about recognizing internal and external beauty, regardless of age or background. As a role model, I hope to inspire women to be confident enough to achieve everything they want to achieve,” said Ms. Ramirez. “I am truly honored and thrilled to represent a brand I have loved since first discovering it as a teenager and it is a privilege to now be among the highly regarded list of CoverGirls.”

Ads featuring the actress will launch in January, 2010.

Chocolate for Every Body

Coco-Zen, a company specializing in gourmet chocolates, is offering a delicious treat for the body—Coco-Zen’s Chocolate Body Treats. Made from organic and Fair Trade certified ingredients, the new line includes a lotion in Chocolate Milkshake, soap in chocolate Mint Bliss, salt scrub in Chocolate Brownie, lip balm in Chocolate Mint Bliss, and an edible lip scrub in Chocolate Brown Sugar. A gift set is priced at $40.

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IOMA Skin Care Debuts from IntuiSkin

IntuiSkin is touting new IOMA skin care solutions, a range of products that solves a number of skin care issues. The Durham, NC-based company contends IOMA products are unique because they have been formulated and tested by scientists to bring visible and measurable results to clients. The products were developed using Skin Evidence for IOMA, IntuiSkin’s new biometric skin analysis system and it includes ingredients selected for their unparalleled results. These special products are paraben- and fragrance-free and not tested on animals. The IOMA range includes Alpha (hydration), Sigma (regeneration and anti-aging), Delta (lightening), Zeta (sebum regulation) and Omega (inflammation and rosacea reduction).The line is available for use in select dermatologic, aesthetic, cosmetic and medical practices.

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Mineral Makeup from Vapour

Vapour says it is ready to leave mineral powders in the dust with a range of high-performance cosmetics that use a new delivery system—a unique suspension of pigments and organic botanicals that imparts a lighter-than-air texture while providing skin treatment benefits and rich mineral color. The company’s approach is to use chemical-free and food-grade ingredients in all of its formulations, while still maintaining a smooth, luxurious texture that surpasses anything currently in the prestige market. It all begins with Vapour’s signature therapeutic treatment base to which it adds certified organic botanical infusions to each formulation that provide targeted benefits, improve hydration and offer antioxidant protection.

Pure mineral pigments are then dispersed, creating a breathable layer that disperses evenly, blends seamlessly and creates the appearance of a second skin, instead of lying flat and lifeless. This movement allows for a play of light that appears completely seamless with natural skin, heightening its natural radiance and resulting in a polished, professional look in seconds. Since Vapour’s mineral pigments are bound within the treatment base, there is no messy application method. In fact, virtually all of the products in the Vapour line are packaged in a convenient, portable stick for precise, mess-free application and easy blendability, according to the company.

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Natural-Looking Lipgloss from Mirabella

Mirabella Beauty Lip Reflect Polish, a new natural-looking gloss in an easy-to-apply slant-tip tube, features sunflower seed oil milled from Russian flowers, a natural source of vitamin E that soothes and softens delicate lips. In addition, fresh peppermint extract gives lips a tingly, pick-me-up, slightly plumped feeling. According to Darlene Zembrod, Mirabella Beauty’s national trainer, the lip polish can give a longer life to light summer lip shades by anchoring them a bit more with the transparent candy red tint.

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Dirt Washes Away with Tide

Kids and their clothes get dirty, which is why one in three garments in a child’s wardrobe is either demoted to play clothes, worn as is, or simply thrown away each year, according to P&G. To help eliminate these all-too-common scenarios, Tide has rolled out Tide Stain Release, a new laundry additive that uses a powerful combination of ingredients to boost detergent’s stain-fighting ingredients.

To promote the launch, Tide Stain Release has also partnered with popular children’s clothing retailer Gymboree. The partnership between Gymboree and Tide Stain Release includes shared national print advertising, website integration, co-branded interactive components, and a robust in-store marketing program within more than 600 Gymboree stores across the country.

P&G’s research also found that 55% of kids’ clothing goes into the wash with stains on it. Tide Stain Release has been tested to help remove many tough fresh and dry stains that kids encounter, such as grass, ketchup and greasy stains. It comes in three forms: powder, liquid and a single Duo Pac that contains a liquid/powder combination, which can be dropped right into your washing machine.

“Tide’s goal in entering the wash booster category was to create a laundry additive that lived up to the Tide standard of clean—even on the toughest stains,” said Suzanne Watson, associate marketing director, P&G Fabric Care. “With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains.”

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Josie Bissett's a Murad Fan

Josie Bissett recently paid a visit to the Murad Inclusive Health Spa in El Segundo, CA, in preparation for her upcoming return to the CW’s resurrected series “Melrose Place.” A long time fan of the brand, Ms. Bissett enjoyed one of Murad’s signature facials to get her skin primed for a flawless, camera-ready appearance when the former hit show returns to television on Sept. 8.

Smashbox Teams Up with Susan G. Komen Foundation

The Los Angeles County Affiliate of Susan G. Komen for the Cure will hold its eighth annual Fashion for the Cure fundraiser at Smashbox Studios in West Hollywood on Sept. 24. The theme of this year’s runway show is Inspiration. With Smashbox Cosmetics serving as a presenting sponsor, the brand’s latest hues will be worn by the models and its makeup artists will share innovative beauty products, insider beauty secrets and trends straight from the experts with event attendees.

“My brother Dean, our Studio partner Mikel and I, are so excited to be a part of such an incredible event. It is important for us to support charities such as the Los Angeles County Affiliate of Susan G. Komen for the Cure to continue the imperative research in finding a cure,” said Davis Factor, chief creative officer and co-founder of Smashbox Enterprises. “The Smashbox philosophy is to infuse the contemporary beauty, creative energy and artistic lifestyle of Smashbox Studios through our cosmetics into the lives of people worldwide and that is why we chose to partner with Komen LA County’s Fashion for the Cure.”

One With Nature Expands Line

One With Nature has added the Rose Petal Collection, which features Rose Petal Body Wash, Hand Wash and Body Lotion. The collection is a blend of rose essential oil and plant based fragrances combined with shea butter, natural minerals, muds, and salts from of the Dead Sea basin. Each product leaves the skin feeling clean, healthyand rejuvenated. One With Nature is sold in Whole Foods and more than 2,000 additional retail locations.

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Dermelect Introduces Nail Enamel

Anti-Aging Nail Lacquers are the newest launches from Dermelect Cosmeceuticals, Great Neck, NY. Billed as the first anti-aging lacquers on the market, they are formulated with ProSina, which helps rebuild the loss of protein on the nail bed to strengthen, help brittleness and improve nail ridges.

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Body Art that's Packed with Vitamins!

Graff Etch allows consumers to “tag” their heads with special colored pencils that can fill in barber etching, hair pattern or graphic hair design for a style that looks tattooed, but changes easily. The Pencil Me In pencils, which are infused with vitamins and antioxidants, are heavily pigmented and have a long-lasting formulas, according to the company.

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The Scent of the Hawaiian Islands from Malie

Aloha! Malie Organics’ has a new organic plumeria aroma collection. Sweetly fragrant, plumeriais a traditional flower for the Hawaiian lei, is treasured for its stunning rainbow of colors and exotic, uplifting aroma. The scent is featured in the company’s aloe moisturizing liquid hand soap, elegant, clean-burning soy candles and island ambiance reed diffusers for subtle release of the scent in the home environment.

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