10.12.09
When it comes to beauty, rich women are in la la land—La Mer and La Prairie, that is. According to the Luxury Institute, high net worth women prefer La Mer skin care products and La Prairie makeup.
The Institute's Luxury Brand Status Index (LBSI) asked high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.
Top rated skin care brands were: La Mer, La Prairie and Perricone MD. The top rated premium makeup brands were: La Prairie, La Mer and Dolce & Gabana.
“In today’s new luxury landscape, wealthy consumers will pay skin care and makeup brand premiums only for what they define as genuine luxury,” said Milton Pedraza, CEO of the Luxury Institute. “Skin care and makeup brands must be able to deliver the highest quality products in order to reassure consumers that they’re purchasing value for the associated price. In the
current economy, buyers are unforgiving of luxury brands that are not living up to the standard of their brand name.”
The Institute's Luxury Brand Status Index (LBSI) asked high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.
Top rated skin care brands were: La Mer, La Prairie and Perricone MD. The top rated premium makeup brands were: La Prairie, La Mer and Dolce & Gabana.
“In today’s new luxury landscape, wealthy consumers will pay skin care and makeup brand premiums only for what they define as genuine luxury,” said Milton Pedraza, CEO of the Luxury Institute. “Skin care and makeup brands must be able to deliver the highest quality products in order to reassure consumers that they’re purchasing value for the associated price. In the
current economy, buyers are unforgiving of luxury brands that are not living up to the standard of their brand name.”