From Fingertips to Laptops:OPI Inks Deal with Dell
Techno-savvy stylistas will be able to personalize their Dell laptops through a partnership with nail lacquer expert OPI. Beginning this month in the U.S., Dell will offer 20 OPI classic colors and six holiday collection shades— including “Dear Santa,” “Merry Midnight” and “Smitten with Mittens”—on its Dell Mini, Inspiron and Studio laptops. Shades will be available first on Dell’s website in the U.S. and later in other countries. Select OPI colors also will be available at many retailers, according to Dell.
“Beautiful nails really are the ultimate accessory to any look,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “And now, with Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your emails.”
Added Rachna Bhasin, general manager, partnerships and personalization or global consumer at Dell, “OPI’s high style and Dell’s award-winning technology combine to offer people stylish options that deliver the ultimate combination of color and connectivity on the go.”
More info: www.opi.com or www.dell.com
New Shades from Chanel
Chanel’s Le Vernis nail colors for fall include Gondola, a rich shimmering maroon; Dragon, a glamorous true red; Vendetta, a deep, glistening aubergine; Blue Satin, a lustrous midnight blue; and Cosmetic violine, a warm glittering plum.
More info: www.chanel.com
Murad Mobile Spa Draws a Crowd
For the second consecutive year, Murad, Inc. parked its Murad Mobile Spa at Camp Reveille, a woman’s camp founded by former “Good Morning America” host and Murad Resurgence spokesperson, Joan Lunden. Taking place Aug. 20–23 on the shores of Long Lake in Naples, Maine, more 130 camp attendees enjoyed a long weekend of treatments and programs, including facial services from Murad estheticians. Attendees also received essentials for healthy summertime skin, such as Energizing Pomegranate Lip Protector SPF 15 and Oil-Free Sunblock SPF 30. Gift bags also contained the Murad Resurgence Evening Renewal Home Facial Kit.
More info: www.campreveille.com, www.murad.com
Green Works' Clothing Swap
Green Works hosted a kids-focused clothing swap on Oct. 3 in New York City. Directed by Clothing Swap Inc. founder Suzanne Agasi, the swap encourages people to reuse and recycle their gently used kids clothes and accessories, while providing participants with the chance to do something good for the environment and their wallets. Josh Dorfman, host of the Sundance Channel’s, “The Lazy Environmen-talist” was on hand to share tips and all leftover clothing and accessories were donated to a local charity. In addition, all “swappers” received a coupon for Green Works Natural Laundry Detergent.
New Scents from Eurofragrance
Spanish firm Eurofragrance is expanding its roster with four new products. Bio Uni, a unisex eau de cologne, opens with bergamot orange and yellow mandarin adorned with spiced touches of cardamom and cananga odorata. The base features patchouli, vetiver and amiris. Bio Children is billed as a sparkling and light-filled combination of petitgrain, pink grapefruit, lemon ice cream and green and yellow mandarin juice sweetened with canela leaves covered in caramel. Lavender flowers embrace a bed of patchouli and cedar resin. Bio Shower, an invigorating and energizing fragrance for daily washing, features notes of lemon, orange pulp and sliver of ginger with touches of fresh galbanum. Bio Cream offers a spiced and sensual explosion of red pepper, nutmeg, cardamom, cloves and coriander, according to the company.
New Cosmetics Line at Sephora
First Aid Beauty (FAB) is now available at Sephora.com, with a brick and mortar launch at the beauty retailer slated for January. FAB is a premium collection that caters to universal beauty concerns, as well as the needs of sensitive and challenged skin. According to its founder and chief executive officer Lilli Gordon, FAB ups the ante on drugstore brands aimed at problem skin by delivering innovative daily solutions and treatments, scientifically advanced and dermatologist-recommended formulations, luxurious product textures and contemporary, identifiable packaging.
FAB formulations are developed under the directive of ingredient minimization by blending only the essential, most effective scientific and natural ingredients, which are rigorously researched and approved by both dermatologists and the Environmental Working Group’s Skin Deep Cosmetic Safety Database. Free of harsh irritants including parabens, phthalates, alcohol, fragrances and artificial dyes, products are infused with the brand’s signature FAB Antioxidant Booster, billed as a powerful botanical antioxidant cocktail that combats free radicals. Select products also boast FDA-approved OTC formulations that target specific skin issues such as eczema and acne.
Ms. Gordon was a partner with Fresh and was instrumental in its growth and sale to LVMH.
How I Loaded the Dishwasher
This fall, Cascade and Alyson Hannigan of the popular series “How I Met Your Mother” have teamed up for a series of online, tongue-in-cheek PSAs to show people how to balance their fully-loaded lives. At the Cascade YouTube.com channel, visitors can see the PSAs, outtakes and behind the scenes footage of Alyson on-set, as well as helpful tips from Cascade about how to maintain simple kitchen cleanliness. People can also visit a special website, www.CascadeActionPacs.com, to view them.
“We are thrilled to bring a comedic and entertaining slant to household chores with these Alyson Hannigan PSAs,” said P&G brand manager Kevin Wenzel. “It has given us a funny but true way of demonstrating how Cascade ActionPacs’ advanced cleaning system gets dishes perfectly clean, even in the most fully-loaded dishwashers, and gives you extra time to spend with your family.”
More info: www.cascadeactionpacs.com
Phoenix Hosts Octoberfest, Courtesy of Henkel
Henkel showed Phoenix its German heritage through its sponsorship of the city’s “Old World” Oktoberfest, which was held Oct. 10.Many of Henkel’s employees work as volunteers to help bring the event to fruition, including Christine Colley, Henkel’s director, supply chain process and technology, who founded the event and currently serves as the chair of the Phoenix Oktoberfest committee. In addition, Henkel volunteers were on hand to give away product samples.
International Spa Products Available in U.S.
Acquaessentials.com, the official site of Mondariz and Caviahue spa skin care products, has made these lines available directly to U.S. consumers. “Women want a purer, more natural and streamlined approach to caring for their skin,” said Javier Martinez, chief executive officer and president of Acquaessentials.com. “For many years, European and Latin American women have celebrated the benefits of using thermal water-based beauty and skin care products for smoother, softer and younger looking skin. Now we bring these products, literally manufactured by nature itself, directly to U.S. women and men who want to look their very best, naturally.”
Ambi Announces Scholarship Winners
J&J’s Ambi Skincare announced the five winners of its scholarship in science and medicine, a program designed to recognize, reward and support African American and Hispanic women in fields in which they are currently underrepresented. The winners are: Linda Adebisi, Indiana University School of Optometry; Toni Aluko, University of Maryland, College Park; Tanya Anim, Florida State University School of Medicine; Naima Bridges, University of California, San Francisco and Amanda Ouzer, Temple University School of Dentistry). Each was awarded $10,000 toward tuition for any science or medicine programs within the U.S.
Karen Morris-Priester inspired the Ambi Scholarship in Science and Medicine. As the first grandmother to graduate from Yale Medical School, the 44-year old Pennsylvania native’s story exemplified desire, drive and commitment to making a difference in her community as a physician.
Seacrest Teams Up with Crest
Crest and Scope have partnered with Ryan Seacrest to launch the new Outlast trio of products, including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral–B Floss Picks Plus Scope Outlast flavor.
Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than an ordinary routine, according to the company. The Outlast products hit mass market shelves in September.
Party with Axe in Las Vegas
Axe has linked up with Univision Interactive Media, Inc. to give one band the chance to play a live set at this year’s official Latin Grammy After Party in Las Vegas. To promote its new leather scented Axe Instinct fragrance, the brand asked aspiring bands to enter the Power of Leather Contest by uploading a video performance of an original song at Univision.com. The winning band will win an all-expense-paid trip for up to five people, tickets to the 10th Annual Latin Grammy Awards on on Nov. 5, and a live performance spot at the official after party.
New Collection from Crabtree & Evelyn
Crabtree & Evelyn has launched new Citron, Honey & Coriander Hand Therapy, a collection of naturally based hand creams, washes and treatments specifically formulated to help hands preserve their youthful appearance. Drawing on a rich botanical heritage, the range features extracts of lemon, coriander and honey as well as myrrh, which has been shown to help condition nails and cuticles. In addition, a unique blend, including thyme, rosemary, eucalyptus, tea tree, golden seal and willow bark, leaves hands feeling softer and looking younger. The range is free of parabens, lauryl sulfates, mineral oil and propylene glycol.
Desperate Housewife and Philosophy Fight Cancer
Felicity Huffman recently joined Philosophy and the Entertainment Industry Foundation (EIF) to raise awareness and funds for the fight against women’s cancers.The actress appeared in a PSA that encouraged people to visit www.showerforthecure.com to add a line to Philosophy’s “unforgettable” poem—featured on the brand’s charity shower for the cure bath gel—and make a donation to the EIF’s Women’s Cancer Research Fund (WCRF).
A suggested $1 donation is encouraged with the submission of each line and 100% of net proceeds of every bottle of shower for the cure bath gel are donated to the WCRF. At the conclusion of the campaign, all poem line submissions will be considered to appear on a special edition bottle of the shower for the cure bath gel.
A Clinically-Proven Smooth Shave
According to a University of Pennsylvania clinical study, new Shaver’s Choice Skin Therapy System prevents more than 70% of ingrown hairs and razor bumps. Available for both men and women, it works on all areas of the body from the face and neck, to legs, bikini lines and underarms. The Shaver’s Choice Skin Therapy Shaving System includes Slick! Shave Gel, which lifts and weakens hair so the razor cuts a blunt end rather than leaving a pointed end exposed. The blunt cut is less likely to penetrate back into the skin. Lubricants (glycerin and lanolin) produce a slick lather that reduces the drag of a razor. The hair dries straight, resisting natural curl that can cause ingrown hairs and razor bumps. Smooth Skin Therapy is a patented formula that straightens and strengthens hair, realigns hair follicles, and softens skin that can be a barrier to secondary hair growth. Free of acids, alcohol, aspirin, or steroids, it contains mink oil, which heals and penetrates deep into the skin.