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November 9, 2009

Beiersdorf Harmonizes Nivea Logos Worldwide

Interbrand is optimizing Beierdorf’s new Nivea visual equities in order to clearly align the multiple versions that exist at present and, in doing so, effectively support the brand vision behind a global beauty brand.

By commissioning Interbrand Hamburg to harmonize the appearance of the various Nivea brand logos, Beiersdorf contends it has initiated a landmark process aimed at more tightly managing the Nivea brand and strengthening awareness of it at points of sale (POS) worldwide.

Going forward, the Nivea and Nivea for Men logos designed by Interbrand will gradually be rolled out over the entire portfolio, covering existing ranges, new products, and labeling at the POS. This step will not only harmonize Nivea’s subbrands, but also represents a tangible visual consolidation of the brand, according to the company.

“As a global personal care brand, Nivea needs a compelling image that is clear, simple, and effective,” explains Franziska Schmiedebach, head of global marketing at Nivea. “Nivea and Nivea for Men are strong brands and require strong, clear identifiers in order to remain firmly established in consumers’ minds in future. The new logo reflects our claims: modernity, the brand’s cosmetic valuesand innovation.”

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SeaCliff Creates Packaging for New Bare Escentuals Product

SeaCliff Beauty Packaging & Laboratories created a custom packaging solution for the latest product from Bare Escentuals’ RareMinerals line, the Active Triple Treatment Eye Cream. The tube has a special two-color offset printing designed to enhance the pearl color, which was also used on the component’s cap, produced by SeaCliff especially for the brand.

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Diamond Packaging Awarded in FSEA Gold Leaf Competition

Diamond Packaging won four awards in the 16th Annual FSEA Gold Leaf Awards Competition, the industry’s showcase for foil stamping and embossing designs and techniques.Awards were announced at the annual awards banquet, held in conjunction with the 2009 IADD·FSEA Odyssey in Atlanta, GA.

The competition, which is sponsored by the Foil & Specialty Effects Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Diamond took the Gold Leaf award for Coty’s McGraw by Tim McGraw. It also won a Silver Leaf award for Coty’s Vera Wang Look fragrance and was lauded for Essie Cosmetics’ Man-e-cure carton featuring an embossed snakeskin pattern.

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OPI Victorious in Packaging Lawsuit

OPI Products Inc. of North Hollywood, CA, has won a permanentinjunction from a lawsuit in federal district court for trademark infringement against Beauty Treats International, Co. The lawsuit alleged that Beauty Treats manufactured and sold nail polish products in packaging that was similar to OPI’s distinctive trade dress and to OPI’s unique, iconic bottle design mark.

A permanent injunction was issued by the federal court that prohibited the manufacture and sale of the offending bottle, required the defendant to destroy its entire inventory of such bottles, and prohibited copying, counterfeiting and colorably imitating the OPI mark.

Lerman Container to Distribute Eurovetrocap Cosmetic Packaging

Lerman Container is now the exclusive distributor for the eastern half of the U.S. for Eurovetrocap Cosmetic Packaging. It will work with SeaCliff Beauty Packaging and Laboratories, who will be its West Coast representative, to bring this European-based company’s products to both sides of the U.S.

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NJPEC Selects Packaging Winners

The New Jersey Packaging Executives Club (NJPEC) hosted the judging of Package of the Year on Sept. 11 in New York City. Submissions covered eight categories and markets, including Sustainable Packaging, Innovation, Market Impact and Best Use of Stock Packaging.

Beauty-related categories included Personal Care, Promotion, Color Cosmetics, Fragrance, Graphics, and Special Awards. There are three winners in each category: Gold, Silver and Bronze. There is one prize for Package of the Year, which went to Coni Lefferts’ Suki To Go Travel Kit. The product also received the Packaging Innovation Award. The Technical Merit Award went to Tri-Plex Packaging Corporation for the Avalon Spa Series.

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