11.18.09
Philosophy has gotten hitched to well-known wedding website The Knot. The partnership includes a multiplatform, integrated marketing campaign surrounding the launch of philosophy’s first co-branded product.
The “tying The Knot ” just-for-brides gift set—which is available on TheKnot.com and philosophy.com— includes purity one-step facial cleanser; amazing grace firming body emulsion, bath gel, and spray fragrance; kiss me exfoliating lip scrub; hope in a jar moisturizer; microdelivery peel pads; kiss me clear lip balm; and eye hope deluxe sample.
In concert with the launch, the companies are holding the Wedding Day Hope Sweepstakes on an interactive sitelet that invites brides to share their hopes and dreams for their big day. Brides who share their hopes will be automatically entered to win the grand prize— a $10,000 honeymoon package. Other prizes include a wedding day makeover for the bride and her bridesmaids courtesy of philosophy beauty expert and makeup artist John Trau.